AUSTIN, Texas, March 15, 2004 (PRIMEZONE) -- Buffalo Technology, a global leader in the design, development and manufacturing of networking solutions for home, SOHO and SMBs, today announced an expansion of its existing channel partner program. The new program focuses on increasing its channel partner's sales and profitability. Enhanced support and programs allow partners to maximize business opportunities with Buffalo's award-winning line of wired and wireless networking solutions.
"Buffalo's channel partners are an integral part of Buffalo's success and it is vitally important that we support our partners to ensure not only our success, but our partner's success as well," stated Morikazu Sano, vice president of Buffalo's Networking Division. "The program is designed to provide our channel partners with the opportunity to increase revenues, while offering best-of-breed solutions. Buffalo is dedicated to working with its partners as a team so to ensure mutual sales success and business growth."
Buffalo's new partner program takes a two-tier approach: Registered Partner and Premier Partner. The new model offers partners the flexibility to choose the level of commitment that best supports their business needs.
Buffalo's base program includes:
Sales support -- Buffalo will provide sales support and materials such as product information, case studies, a product comparison guide, product sales guide, and a product catalog.
Marketing support -- Partner marketing support includes Buffalo logos, product shots, a bi-monthly newsletter, and an electronic literature request form.
Technical support -- This includes a VAR "hot line" with toll-free pre- and post-sales technical support, access to Buffalo's system engineering team for installation, configuration, and technical assistance and product updates.
Web support -- Offers partner-only web resources through a password protected web site.
Partner Discounts -- Buffalo completes its new partner program by offering various discounts dependent upon the level of partnership.
-- Registered partners receive a 3% Seed discount on their first order through Tech Data.
-- Additionally, partners will receive 55% off MSRP as part of the Demo/NFR program for in-house demonstration products when ordered through Tech Data.
-- Premier level partners are eligible for special instant rebates and a quarterly back-end rebate.
-- Buffalo Technology offers a 5% pass through discount for Government, education, and medical end-users. Resellers should contact their Tech Data Sales Team and upon verification of end-user information, the discount is applied.
Partners are offered additional support depending upon their level of commitment.
For more information on Buffalo Technology and its channel program, please visit the company's Web site at www.buffalotech.com/wireless/partners.
About Buffalo Technology
Buffalo Technology (USA), Inc. is a leading global provider of affordable, easy-to-use, next-generation wired and wireless network solutions for the consumer, SOHO and SMB markets. With its expansion into the U.S. retail market, Buffalo offers home users a full suite of wireless home networking solutions such as its award winning line of AirStation 54g products; its high speed 125Mbps 802.11g Plus products; and its versatile line of 802.11a/b/g combo products. Buffalo completes its offerings with additional world-class networking solutions that include storage and multimedia products -- perfectly suited for any wireless environment. With its new AirStation OneTouch Secure System (A.O.S.S), Buffalo offers the ultimate in ease-of-use and security. The company's commitment to its customers and technological innovation has put Buffalo at the forefront of networking technology and is the foundation for its leading position among the top WLAN vendors worldwide.
Buffalo, Inc. trademark statements. Buffalo is a trademark of Buffalo, Inc. AirStation is a trademark of Buffalo, Inc. All other trademarks mentioned are the property of their respective owners.