Studies Show That the Storage Software Market is On an Upsurge, Proving a Partner's Potential for Success
HANOVER, Germany, March 18, 2004 (PRIMEZONE) -- (CeBit) -- Yosemite Technologies, a leading developer of multi-platform backup and recovery software solutions, announced today that it will enhance its partners' opportunities of success by launching a new partner program. The Yosemite Technologies Partner Program provides partners with the opportunity to increase margins, while offering its cutting-edge backup software solution, TapeWare to one of the fastest growing storage segments, the small-to-medium enterprise (SME).
The need for a solid backup solution is at an all time high because of government regulations and increased amounts of network data. According to IDC, the storage software market has experienced significant growth in the past year, driven by data protection, disaster recovery applications and back-up and archive software. A recent IDC survey indicated that 45% of SMEs hold storage software as an area of potential investment. Because of the market's substantial and continued growth, partners of Yosemite stand to experience a significant increase in profits and a major competitive advantage.
"The demand for simple, high-performance and cost-effective solutions in the SME market is on the rise. This is a tremendous opportunity for both Yosemite and its partners to capture a nice slice of the storage software pie," stated John Maxwell, vice president of worldwide marketing at Yosemite. "We developed our program to help our partners fulfill their customers' needs while giving them the opportunity to increase revenues and differentiate themselves from their competitors. We are dedicated to working with our partners so we both realize substantial success and growth."
"Our research indicates that the storage software market is on an upswing, and Yosemite is definitely in the right place at the right time," stated Bill North, IDC's research director for Storage Software. "Effective data protection is essential for businesses of all sizes, and partners of Yosemite now have the opportunity to strike while the iron is hot with backup software products and programs designed specifically to address the needs of the SME market."
Yosemite's three-tier partner program is designed to allow partners to increase revenues, lower the cost of doing business and help them get solutions to the market faster. The levels of partnership consist of Premier Partner, Business Partner and Associate Partner.
New aspects of the program include the Yosemite LinkShare Program, providing partners with quick and easy access to customer leads via the web. Partners are automatically listed on the Yosemite reseller locator page once a reciprocal link to Yosemite is included on the partner's web site. Yosemite will create for its partners a dynamic, personalized web page that provides a company description and information on the partner's relationship with Yosemite. Yosemite also added training requirements for both sales and technical training. This assures customers that they are working with knowledgeable and experienced solution providers. The program provides partners with 24x7 access to marketing and sales support materials such as direct mail and e-mail templates, product awareness collateral and marketing guidelines amongst other support materials.
Partners are offered additional support depending upon their level of commitment.
For more information about Yosemite Technologies and its channel program, please visit the company's Web site at www.yosemitetech.com/partners.
About Yosemite Technologies
Yosemite Technologies is a global provider of enterprise-caliber backup solutions for the small-to-medium enterprise (SME). Yosemite's flagship product, TapeWare(r), provides a single solution for environments running Microsoft(r) Windows, Linux, Novell NetWare(r) and UNIX. Yosemite has developed strong technology and channel partnerships with leading companies including HP, Dell, Microsoft, Certance, Ingram Micro and Gateway. The company's commitment to Backup Simplified(tm) represents Yosemite's focus on delivering products that offer unmatched performance, ease-of-use and value. Founded in 1996, Yosemite Technologies is a privately held company located in Fresno, California. For more information, visit www.yosemitetech.com.
TapeWare and Yosemite Technologies are registered trademarks of Yosemite Technologies, Inc.