Prudential PLC Scrip Dividend


LONDON, March 24, 2004 (PRIMEZONE) -- Prudential plc announces that the reference price for the fully paid extra shares to be issued to shareholders who elect to receive the scrip dividend alternative for the 2003 final dividend is 448.40 pence per share.

The reference price is calculated as the average of the middle market quotations for the Company's shares as derived from the Daily Official List of the London Stock Exchange for the five business days which commenced on 17 March 2004.

Further details of the scrip dividend alternative will be mailed to shareholders in early April 2004.

This information is provided by RNS The company news service from the London Stock Exchange.



            

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