BRYN MAWR, Pa., March 25, 2004 (PRIMEZONE) -- Creative Enterprises International, Inc., www.creativepi.com, (Pink Sheets:CEII), announced today that it has entered into an exclusive worldwide agreement with Peace Mountain Natural Beverage Company, Longmeadow, Mass. to market and bottle "Skinny Water," a no-calorie water, enhanced with a unique combination of ingredients to help people lose and maintain their weight. The terms of the transaction include a multi-year agreement, with automatic renewals. Peace Mountain retains their current customer accounts, primarily located in the Massachusetts area.
CEII plans to distribute Skinny Water nationally early summer 2004.
Development of Skinny Water was completed after 3 years of research, working closely with prominent food scientists and a major nutraceutical manufacturer. Skinny Water is enhanced purified water with a natural water taste and appearance. The water is put through a double purification process removing the tiniest amounts of trace particles.
The most recent clinical study on the active ingredients of Skinny Water was performed by researchers at Georgetown University Medical Center (Washington D.C.). The principal investigator was Dr. Harry Preuss of Georgetown University Medical Center and the results of their findings have been published in the peer-reviewed journal, Nutrition Research (24(1): 45-58,2004).
Skinny Water contains selected essential nutrients, which combine the benefits of hydration with vitamins, minerals, and the results of the Georgetown Study have clinically shown that the natural ingredients in Skinny Water suppress appetite, block carbohydrates from converting into fat, and increase fat burning, without stimulating the nervous system.(see Note)
Skinny Water is ephedra-free and contains no preservatives, caffeine, calories, or sugar. Skinny Water's patent-pending formula features an all natural, clinically tested ingredient, Hydroxycitric Acid ("Super CitriMax") plus a combination of calcium, potassium, chromium, vitamin C, vitamins B6, B12, and Folic Acid, which all play a role in weight control and in promoting normal metabolic function.(see Note)
Further, the ephedra-free ingredient "Super CitriMax," which is the main component of the Skinny Water formula, has been affirmed GRAS (Generally Recognized as Safe) for use in functional beverages by the Burdock Group, one of the nation's leading toxicology specialists who evaluate the safety of food and beverage ingredients. This process involved an intensive review of all safety and toxicology data by a panel of scientific experts.
"Feedback from consumers, retailers, and clinicians has been very favorable. The one requirement found in virtually every diet program is to drink water daily. Skinny Water is intended to complement those programs as well as assist in general dieting," stated Michael Salaman, President, Creative Enterprises International.
According to the Beverage Marketing Corp., an independent research firm, bottled water is a $7 Billion-in-sales-a-year (wholesale) industry and recently surpassed Milk, Coffee, and Beer to become the number two beverage consumed in the U.S. The fastest growing segment, within the bottled water industry, is the nutrient enhanced water market, growing 10 times over the last several years. Companies that have recently launched products in the Aquaceutical sector include PepsiCo's, NYSE:PBG, Aquafina Essentials, Coca-Cola's, NYSE:KO, Dasani Nutri-water, GlaxoSmithlkine's, NYSE:GSK, Lucozade, Glaceau Vitaminwater, and Baxter Healthcare's, NYSE:BAX, Pulse Range.
ABOUT: Creative Enterprises International, Inc.
Creative Enterprises International, Inc., www.creativepi.com, (Pink Sheets:CEII) is a marketer and developer of unique consumer products that include evidenced-based nutraceuticals, aquaceutical beverages and other specialty products. CEII uses an integrated marketing system that includes national television, radio, print, and Internet advertising to sell directly to consumers as well as creating demand at retail. CEII's exclusive portfolio of products includes MilkCal Milk Calcium and Skinny Water. "Amazing Health Discoveries(tm)" -- The Secrets to a Longer and Healthier Life is CEII's thirty-minute television series that CEII's uses to build brand awareness for its proprietary health and wellness products.
For More Information: Contact: Michael Salaman, President 610-525-7444 michael@creativepi.com
(Note) These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease. This release may include forward-looking statements. Such statements involve risks and uncertainties, which could cause actual results to differ materially from those, set forth herein.