Blyth, Inc. Increases Cash Dividend by 13%


GREENWICH, Conn., March 31, 2004 (PRIMEZONE) -- Blyth, Inc. (NYSE:BTH), a leader in home decor and home fragrance products, today announced that it has declared a semi-annual cash dividend of $0.17 per share on the Company's common stock for the six months ended January 31, 2004. This represents an increase of $0.02 per share, or approximately 13%, above the most recent dividend. The dividend, authorized at the March 31, 2004 Blyth Board of Directors meeting, will be payable to shareholders of record as of April 30, 2004, and will be paid on May 14, 2004.

Robert B. Goergen, Blyth's Chairman of the Board and CEO said, "Over the past two years and including today's increase, Blyth's Board of Directors has raised the Company's semi-annual dividend continuously for a total increase of 70%. We are constantly evaluating the most effective methods of building shareholder value with our substantial cash flow and believe that our combination of internal reinvestment in our business, strategic acquisitions, increased dividends and share repurchases represent consistent steps towards that end."

Blyth, Inc., headquartered in Greenwich, CT, USA, is a home decor and home fragrance company that sells its products through multiple channels of distribution throughout North America, Europe and Australia. The Company designs, manufactures and markets an extensive line of candles and home fragrance products, including scented candles, potpourri and other fragranced products, as well as tabletop illumination products and chafing fuel. Blyth also designs and markets a broad range of related candle accessories. Its products are sold direct to the consumer under the PartyLite(r) brand, to retailers in the premium and specialty retail channels under the Colonial Candle of Cape Cod(r), Colonial at HOME(r), Kate's(tm), Carolina(r) and Bloomin' Essence(tm) brands, in the mass retail channel under the Florasense(r), Ambria(r), FilterMate(r) and Sterno(r) brands and to the Foodservice industry under the Sterno(r), Ambria(r) and HandyFuel(r) brands. Blyth also designs and markets a broad range of home decor, household convenience products and gifts under the CBK(r), Miles Kimball(r), Walter Drake(r) and Exposures(r) brands, seasonal products under the Seasons of Cannon Falls(tm) and Impact(tm) brands, and decorative gift bags under the Jeanmarie(r) brand. In Europe, Blyth's products are also sold under the PartyLite(r), Colonial, Gies(r), Ambria(r), Carolina(r) and Kaemingk(r) brands.

Blyth, Inc. may be found on the Internet at www.blyth.com.

This press release contains "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements include statements concerning plans, objectives, goals, strategies, future events or performance and underlying assumptions and other statements that are other than statements of historical facts. Actual results could differ materially due to various factors, including the slowing of the United States economy as a whole and the weakness of the retail environment, the effects of our restructuring, the risk that we will be unable to maintain the Company's historic growth rate, the Company's ability to respond appropriately to changes in product demand, the risks (including foreign currency fluctuations, economic and political instability, transportation delays, difficulty in maintaining quality control, trade and foreign tax laws and others) associated with international sales and foreign sourced products, risks associated with our ability to recruit new independent sales consultants, our dependence on key corporate management personnel, risks associated with the sourcing of raw materials for our products, competition in terms of price and new product introductions, risks associated with our information technology systems (including, susceptibility to outages due to fire, floods, power loss, telecommunications failures, computer viruses, break-ins and similar events) and other factors described in this press release, in the Company's Quarterly Report on Form 10-Q for the quarter ended October 31, 2003 and in the Company's Annual Report on Form 10-K for the year ended January 31, 2003.



            

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