Identa Corp. Releases Details of Marketing Efforts

Products Reach LAPD (Los Angeles Police Department) and South Africa Customs and Excise; CEO Interviewed by Wallst.net; June U.S. Conference Scheduled


JERUSALEM, April 5, 2004 (PRIMEZONE) -- Identa Corp. (Pink Sheets:IDTA), as part of its 2004 marketing strategy, has released the following details of its recent actions:

The Los Angeles Police Department

On March 30, Mr. Yaacov Shoham, CEO of Identa Corp., demonstrated the company's drug detector test kits to the Narcotics Division of the Los Angeles Police Department.

Officers of the Narcotics Division together with officers from the Scientific Unit of the L.A.P.D. experimented with the drug detector tests on real drugs with great success and to their full satisfaction.

During the meeting with Mr. Shoham, it was clear that the L.A.P.D. stopped using other types of drug detector tests as they were only presumptive and were not user friendly. They now felt, that with the Identa - Stinger drug detector tests, they could now return to using the Stinger in field tests in an efficient manner.

The L.A.P.D. is expected in the following months to begin purchasing tens of thousands of field tests per year.

South Africa

South African Customs and Excise has indicated its intent to implement the Identa kit in 40 stations around the country.

An initial order for the next six months will be arriving from the South African Authorities within the coming week and is expected to be for several thousand kits.

Wallst.net

CEO Yaacov Shoham was interviewed by Wallst.net as part of its ongoing coverage of Pink Sheet companies. The interview can be heard at www.wallst.net.

United States

During June, Identa will be holding a major press conference in the United States to publicize the launch of Identa products in the U.S. retail and law enforcement communities. Presiding over the conference will be representative clients of both these markets.

About Identa Corp.

Identa Corp. develops, manufactures, and distributes proprietary on-site drugs-of-abuse testing products for the professional and civil markets. The company's products include rapid test kits for the detection of Marijuana/Hashish, Ecstasy, Cocaine/Crack, and Heroin.

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