Buy.com Affiliate Program Demonstrates Strong Year-Over-Year Growth in First Quarter

Wave of New Affiliates Generates Explosive Revenue Growth and Increased Traffic


ALISO VIEJO, Calif., April 28, 2004 (PRIMEZONE) -- Buy.com(r) today announced strong year-over-year growth for its Affiliate Connection Program. Since the first quarter of 2003, revenue generated by the Affiliate Connection Program has increased by twenty percent, and remains on track to continue at the same explosive rate of growth through the second quarter.

Since its inception in 2000, Buy.com's Affiliate Connection Program has grown rapidly in sales year-over-year with new affiliates joining the program daily.

The majority of website owners and operators are eligible to join Buy.com's Affiliate Connection Program that gives website owners the opportunity to promote any of Buy.com's over 2 million products on their website for commission-based sales.

Members of the Affiliate Connection Program are able to leverage Buy.com's well-established brand, while also taking advantage of their broad range of product offerings, and world-class content. The program also provides participating websites with access to many of Buy.com's successful marketing tools such as banner ads, text links, high-converting promotions, and attractive coupons.

Additionally, Affiliate Connection Program members receive weekly newsletters with all the latest and greatest promotions, benefit from competitive commissions, and enjoy a high level of customer support via Buy.com's new affiliate outreach program.

"We continue to see strong growth in our affiliate program membership and revenue," commented Melissa Salas, Buy.com's Affiliate Manager. "We continually adapt our promotions and offers to help affiliates market the products that will make them the most money. We enjoy being able to offer this opportunity to websites interested in benefiting from the tremendous revenue making opportunities offered by Buy.com." LinkShare shares Buy.com's optimism for the affiliate program's current and future growth: "Buy.com has been managing a successful affiliate program with LinkShare since 2000. The success of our partnership lies in their proactive management and open approach to growing their program, combined with the strength of the LinkShare Network and the strategic guidance of our services team. Buy.com heads into the fourth year of their program with strong monthly year over year growth, and with thousands of new affiliates each quarter," stated Stephen Messer, Chairman and CEO of LinkShare Corporation.

Top affiliates, such as Ebates, are equally enthusiastic about the continued growth of Buy.com's affiliate program. "Ebates has experienced great success being an affiliate partner of Buy.com," commented Andrew Stark, Sales Manager at Ebates. "To work with such a strong, reliable, and recognized brand name over the last four-years has proven financially beneficial to both our company and members. Through the various promotions and products that Buy.com offers, it has led to increased conversions and sales on our network over time. The future of the partnership looks bright," he continued.

FatWallet is another enthusiastic proponent of Buy.com's affiliate program. According to Roger Blachek, Manager of Merchant Relations at FatWallet.com, "Buy.com is one of our oldest affiliate business partners, and over the years we have greatly benefited from the close communication and constant support from their affiliate manager. As often is the case, the success of a program boils down to personal relationships, trust, and cooperation built on communication. We look forward to continued mutual success with Buy.com through their affiliate program," he continued.

TechBargains shares FatWallet's enthusiasm: "TechBargains.com has found its partnership with Buy.com to be very successful," commented Norman Fong, Chief Bargainmeister at TechBargains.com. "Buy.com has very compelling offers and lots of promotional support to ensure mutual reward," he continued.

If you are interested in joining the Buy.com Affiliate Connection Program, please visit us at http://www.buy.com/affiliates. For questions pertaining to the affiliate program, please call Melissa Salas, Affiliate Manager, at 949-389-2431 or email us at affiliates@buy.com.

About Buy.com

Buy.com(r), The Internet Superstore(tm), offers its over 6 million customers more than 2 million products in a range of categories including computer hardware and software, electronics, cellular products and services, music, DVDs, books, toys and more. Individuals and businesses can shop quickly and easily at Buy.com 24 hours a day, 7 days a week. Buy.com was named one of the Top 50 web sites in 2002 and 2003 by Internet Retailer, the top performing site on Gomez Inc.'s E-Holiday Shopping 2002 Index in the music, electronics and books category (December 2002), "Best Overall Place To Buy Mobile Devices" (January 2002), "Best E-Commerce Site" by PC World magazine (June 2001), "Best Overall Place To Buy" by Computer Shopper Magazine (January 2001), a "Best of the Web" in the computer and electronics category by Forbes Magazine (spring 2000 and fall 2000), and the No. 1 electronics e-tailer in the PowerRankings by Forrester Research, Inc. (November 2000). Buy.com, founded in June 1997, is located in Aliso Viejo, California. For more information, visit www.buy.com. Buy.com(r) and The Internet Superstore(tm) are trademarks of Buy.com, Inc.



            

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