ORLANDO, Fla., April 30, 2004 (PRIMEZONE) -- Raven Moon Entertainment, Inc. (OTCBB:RVNM) and JB Toys are pleased to announce that they will be wrapping up a successful campaign in which the Cuddle Bug plush toy has been featured in the crowd of the NBC Today Show the past several weekends.
The JB Toys marketing team has handed out hundreds of Cuddle Bugs to the Weekend NBC Today Show crowd, which has created a huge buzz for the property that will be marketed, manufactured, and distributed through a joint venture agreement with Visionary Concepts. The Visionary Concepts management was responsible for the success of the Cabbage Patch Kids, among other well-known toy properties.
JB Toys representatives will hand out "Cuddle Bugs" today, Saturday, and Sunday to the NBC Today Show crowd. Raven Moon representatives have already contacted the Today Show to do a similar campaign for the Christmas Season where they'll be promoting the "Christmas Cuddle Bug."
Raven Moon's Today Show campaign has been marked by several highlights as the company is working on pre-promotion activities that will serve as the preliminary foundation for the roll-out of its 17 episodes of "Gina D's Kids Club" this fall as reported by Rick Stephens, Small-Cap Trader.com.
RVNM and JB Toys arranged for the "Cuddle Bug"- a cute plush toy created as just one of the characters featured on "Gina D's Kids Club" shows-to be featured on NBC's Saturday Today Show over the last three weekends. It will be repeated this Friday, Saturday, and Sunday (4/30, 5/1, and 5/2).
Campbell Brown and Lester Holt, co-hosts of the Saturday Today Show, have been wearing the Cuddle Bug during the past weeks, and when the cameras pan to them, Lester Holt said, "We're promoting something here, but I'm not quite sure what it is."
That "teaser" has intentionally posed a mystery, one that will soon be solved because "Gina D" is expected to make an appearance with the cuddle bug during an upcoming Saturday Today Show to promote her new upcoming show.
The folks in the crowd outside of the Saturday Today Show in New York have also been happy to wear the JB Toys "Cuddle Bug" for the NBC Cameras. You see them during the Weather Man's segment in the Plaza; each time the camera pans to the Plaza showing the people holding Cuddle Bugs.
Note: Rick Stephan, who just came aboard at Small-Cap Trader as Editor-in-Chief, is a noted author and one of the country's leading marketing professionals. He developed successful campaigns for such Fortune 500 companies as AT&T, IBM, DuPont, J&J, Xerox, Citicorp, ITT, Boeing, and others. He established a multi-million dollar advertising and consulting firm in Riyadh, Saudi Arabia, working with such clients as the Saudi Ministry of Defense, Northrop, Lockheed, Mobil, and Bechtel. He has been involved with financial publications for over 15 years, and his contributions have been recognized by numerous awards for creative excellence and achievement, as well as an extraordinary certificate from the Department of Commerce for significantly increasing America's international trade.
About "Gina D's Kids Club":
"Gina D's Kids Club" has been hailed by educational leaders such as Mary Beth Leidman, Ed.D, as a viable vehicle in the development of the self-image, social, math, and reading skills in young children. The main character, Gina D, is a fun loving and positive role model who connects with her 2 to 5 year-old aged audience in the same familiarity that children associate with their mothers. Children are not only educated but are entertained by a cast of whimsical characters which include Simon Wannabe, Mister Pockets, Miss Muffin, Pierre D'Artist, TV Ted, and Doggy Brown. Gina D's Kids Club is fun, educational, and contains all original music. The program teaches kids positive messages, and has lovable characters. It is the perfect place for children to make new friends, as they are learning and having fun. Gina D's Kids Club is a place where every kid belongs.
"'Gina D's Kids Club' is the best new children's educational program since Sesame Street which satisfies stations FCC requirements," stated Dr. Janice K. Battenberg, Educational Child Psychologist, Ball State University.
Raven Moon Entertainment is offering 17 half-hour episodes of "Gina D's Kids Club," which will be offered to television stations nationwide through BKS Entertainment this September.
For more information on BKS Entertainment visit www.bksent.com. For syndication information call Len Koch at BKS (201) 568-4800 or Keith Jablon at (321) 217-6994. For licensing opportunities call David Fingeroth at (201) 873-0678 or Shelly Goldberg at (818) 609-0678.
For information on Raven Moon Entertainment and "Gina D's Kids Club" visit www.ravenmoon.net.
For Raven Moon Entertainment, Inc. information call Marc Jablon at (407) 877-5952.
Safe Harbor Act Notice: This release may contain forward-looking statements that involve risks and uncertainties, including without limitation, acceptance of the company's products, increased levels of competition, product and technological changes, the company's dependence upon financing and third- party suppliers, and other risks detailed from time to time in the company's federal filings, annual report, offering memorandum, or prospectus. Specifications are subject to change without notice.