SAN DIEGO, May 4, 2004 (PRIMEZONE) -- International Sports and Media Group, Inc.'s (OTCBB:ISME) wholly owned subsidiary, Global Hospitality Group (GHG), signs Jackie Lee Robinson Trading Company to a Letter of Intent to aide GHG with the marketing, management, and development of The All American Burger Restaurant.
International Sports and Media Group's wholly owned subsidiary Global Hospitality Group, is exclusively licensed to establish and provide fast-food hamburger facilities under the brand name "The All American Burger" for 15 years and plans to make the Restaurant a household favorite. ISMG/GHG has partnered with Jackie Lee Robinson Trading Company and his development group based on their extensive experience in the Hospitality and Food Service Industry. Mr. Robinson is the Chairman and CEO of a food service conglomerate that has broad reaching ties in development and operations. This is the latest business venture by Jackie Robinson and has been created to take advantage of the expertise of Mr. Robinson and his associates' 35+ years of restaurant experience. While operating tier 1 branded concepts such as Pizza Hut (RLLW, Inc.), Subway and many other national and regional brands with annual revenues in excess of $50 Million, the focus of Mr. Robinson is in creating, building and growing new restaurant concepts.
Yan Skwara, President and CEO of International Sports and Media Group, Inc. said, "We are thrilled to be working with Jackie Lee Robinson Trading Company on the All American Burger brand. We are very impressed with the fact that Mr. Robinson has agreed to develop the AAB Burger concept, as he is a proven and successful entrepreneur who has operated and managed some of the biggest food and beverage operations in the marketplace today."
As Chairman of Jackie Lee Robinson Trading Company, Mr. Robinson stated, "The opportunity to participate with the growth of the All American Burger brand is very exciting. With a reputation built upon high quality and great value, we feel this brand has just begun to impact the burger marketplace. This is a project that will take significant investment in the range of $5-$7 million, however the profit that can be generated from a successful operation of this nature can obviously be very rewarding."
About International Sports and Media Group, Inc.:
International Sports and Media Group, (OTCBB:ISME) is a marketing communications firm focused on assisting companies increase their brand awareness using its expertise in the sports and media sector with services including, marketing, corporate communications, public relations, hospitality and sponsorship. For more information on the Company, please visit www.ismg.info.
Global Hospitality Group Inc.: Founded in 2003 as a wholly owned subsidiary of International Sports and Media Group, Inc., Global Hospitality Group (GHG) focuses on building working relationships with food and beverage owners, operators, suppliers and strategic partners to build a broad range portfolio in the hospitality business.
About Jackie Lee Robinson Trading Company: Jackie Robinson is the Chairman and CEO of a food service conglomerate that is focused on the development, operations and growth of foodservice companies throughout the southwest. With facilities in Southern California and Nevada and over 2,200 employees, Mr. Robinson has led his companies in experiencing exceptional growth over the past 15 years by concentrating on cost and labor-saving techniques while increasing market share.
About The All American Burger: The All American Burger, Haig International, Inc. has owned and operated The All American Burger in the Los Angeles County area for over 33 years. The All American Burger was made famous for using fresh, lean 100% ground beef patties, homemade special sauces, hot pastrami, fresh chili (made on the premises), all-beef hot-dogs and real ice cream shakes. For more information on the Company contact Global Hospitality Group for corporate communications at 858-488-7775 ext 203.
Certain statements in this news release may contain "forward-looking" information within the meaning of Rule 175 under the Securities Act of 1933 and Rule 3b-6 under the Securities Act of 1934 and are subject to the safe harbor created by those rules. All statements, other than statements of fact, included in this release may include forward-looking statements that involve risks and uncertainties. There can be no assurance that such statements will be accurate and actual results and future events could differ materially from those anticipated in such statements.