BRYN MAWR, Pa., May 11, 2004 (PRIMEZONE) -- Creative Enterprises International, Inc., www.creativepi.com, (Pink Sheets:CEII), announced today that its unique brand of enhanced water, Skinny Water(r), was featured on FOX News TV, Q13 in Seattle May 5th on the 10:00 nightly news. Anchor Leslie Miller introduced the two-part leading story on enhanced bottled water featuring Skinny Water(r), with Kerri Kazarba reporting.
Skinny Water(r) is ready for the consumer market this summer, following 3 years of research. The new brand is already receiving industry attention as it completes the final stages of redesigning the bottle, packaging and image. As one of the lead anchors reflected consumer sentiment during the airing of the segment "I would do just about anything to be skinny," this new brand is sure to capture its market share of the enhanced bottle water market.
Michael Salaman, President of CEII stated, "The Fox News TV report illustrates the newsworthiness of Skinny Water(r) and begins a National public relations campaign by the Company to create demand and brand awareness of Skinny Water(r)."
The news story focused on the bottled water industry as number two in the beverage industry and introduced the various enhanced bottled water industry players and their features, benefits and claims. While not all companies could substantiate all claims, the Skinny Water(r) carb blocker, Super CitriMax and Skinny Water(r)'s patent-pending formula features an all natural, clinically tested ingredient, Hydroxycitric Acid ("Super CitriMax'') plus a combination of calcium, potassium, chromium, vitamin C, vitamins B6, B12, and Folic Acid, which all play a role in weight control and in promoting normal metabolic function. Skinny Water(r) is ephedra-free and contains no preservatives, caffeine, calories or sugar.
Additionally the ephedra-free ingredient "Super CitriMax,'' the main component of the Skinny Water(r) formula has been affirmed GRAS (Generally Recognized as Safe) for use in functional beverages by the Burdock Group, one of the nation's leading toxicology specialists who evaluate the safety of food and beverage ingredients. This process involved an intensive review of all safety and toxicology data by a panel of scientific experts.
Skinny Water(r) was completed after 3 years of research, working closely with prominent food scientists and a major nutraceutical manufacturer.
The Company has engaged Coleman Brandworx, one of the country's leading strategic branding companies to reposition Skinny Water(r), for its summer debut in major US markets. Coleman Brandworx efforts will include developing a visualized position for the Skinny Water(r) brand, and development of structural packaging, packaging graphics, point-of-purchase displays, collateral system, promotional materials and the development of the Skinny Water(r) e-commerce enabled web site. The Company's previous experience in working in related categories includes well-known brands Danone Water, Coca-Cola, Snapple and Sparkletts.
ABOUT: Creative Enterprises International, Inc.
Creative Enterprises International, Inc., www.creativepi.com, (Pink Sheets:CEII) is a marketer and developer of unique consumer products that include evidenced-based nutraceuticals, aquaceutical beverages and other specialty products. CEII uses an integrated marketing system that includes national television, radio, print, and Internet advertising to sell directly to consumers as well as creating demand at retail. CEII's exclusive portfolio of products includes MilkCal Milk Calcium and Skinny Water(r). "Amazing Health Discoveries(tm)" -- The Secrets to a Longer and Healthier Life is CEII's thirty-minute television series that CEII's uses to build brand awareness for its proprietary health and wellness products.
Cautionary Statement and Advertorial Disclaimer
This news release contains forward-looking statements as defined by the Private Securities Litigation Reform Act of 1995. Forward-looking statements include statements concerning plans, objectives, goals, strategies, future events or performance and underlying assumptions and other statements, which are other than statements of historical facts. These statements are subject to uncertainties and risks including, but not limited to, risks set forth in documents filed by the company from time to time with the Securities and Exchange Commission. All such forward-looking statements, whether written or oral, and whether made by, or on behalf of, the Company, are expressly qualified by these cautionary statements and any other cautionary statements which may accompany the forward-looking statements. In addition, the Company disclaims any obligation to update any forward-looking statements to reflect events or circumstances after the date hereof.
For more information contact: Creative Enterprises International, Inc. Michael Salaman, President 610-525-7444 michael@creativepi.com ECON Investor Relations, Inc. 1-866-741-6472 Dawn Van Zant dvanzant@investorideas.com or Trevor Ruehs truehs@investorideas.com For full details, click here:
http://investorideas.com/Companies/CreativeEnterprises/NewsReleases.asp