British Sky Broadcasting Group plc announces Employee Share Ownership Plan


MIDDLESEX, UK, May 19, 2004 (PRIMEZONE) --



                British Sky Broadcasting Group plc
                       (the 'Company')

The Company announces that on 18 May 2004 the Trustee of the British Sky Broadcasting Group Employee Share Ownership Plan (the 'ESOP') purchased 3,630,000 ordinary shares in the Company at an average price of 605.39p.

The ESOP holds ordinary shares as Trustee of the British Sky Broadcasting Group Long Term Incentive Plan; British Sky Broadcasting Group Equity Bonus Plan; British Sky Broadcasting Group Key Contributor Plan; British Sky Broadcasting Group Approved Executive Share Option Scheme and the British Sky Broadcasting Group Unapproved Executive Share Option Scheme (together the 'Plans').

James Murdoch and Martin Stewart are deemed to have an interest in the ordinary shares held by the ESOP as they are potential beneficiaries of the Plans.

Following the above transaction the ESOP holds a total of 4,762,137 ordinary shares in the Company.

19 May 2004



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