LAS VEGAS, June 1, 2004 (PRIMEZONE) -- The ProficientSales Server(tm) from Proficient Systems, Inc. has been implemented by ComparisonMarket, Inc., a premier auto insurance portal. ComparisonMarket, which provides consumers with real choice and savings in auto insurance by relying on the only technology providing real-time comparative quoting nationwide, is using the ProficientSales Server(tm) to enhance their customers' experience, drive quotes and close sales.
The ProficientSales Server(tm) tracks website visitors, monitors their behaviors, and qualifies them as prospects, based on an embedded analytical engine. Prospects are ranked, matched, and distributed to the best available agents (based on skills, licensing, location) who can engage the prospect to answer questions, set appointments or call backs, or assist with applications or quotes -- all online. Proficient will demonstrate the ProficientSales Server(tm) June 6-9 at the 2004 IASA Annual Conference and Business Show.
"It's not about simply communicating with customers online, it's about value-based routing -- identifying the right prospects and putting them in the hands of the right agents to increase revenue and incremental conversions," said Gregg Freishtat, CEO -- Proficient Systems.
The ProficientSales Server(tm) uses real-time analytics in real-time interactions, enabling insurance companies to increase revenue and enhance Internet sales productivity. Proficient's clients typically see increases in sales conversion rates up to 300 percent higher than self-service customers by identifying and engaging the prospects online. In addition, more than 90 percent of consumers rank their experience through the ProficientSales Server(tm) as "excellent to good."
With the ProficientSales Server(tm), companies can drive customer acquisition or expansion, develop qualified leads, and enhance the buying experience of prospects through online channels, while leveraging investments in call centers, customer service personnel, and their websites.
About Proficient
Headquartered in Atlanta, GA, Proficient Systems, Inc. provides technology business solutions enabling enterprises to increase sales and customer satisfaction in a variety of industries, including insurance, banking, and investments. Proficient enables companies to intelligently identify sales and service opportunities online, and then connects those opportunities with the appropriate sales and service personnel within the enterprise in real-time. Proficient helps to increase revenue, improve productivity, and enhance customers' online experience. For more information, visit www.proficient.com.
About ComparisonMarket
ComparisonMarket, Inc., headquartered in Cleveland, OH, enables financial institutions, affinity groups and online marketplaces to offer customers real choice and savings opportunities on auto insurance. Through partnerships with top insurance providers, ComparisonMarket provides instant, accurate comparative rate-quoting and purchasing via the Internet or the phone. ComparisonMarket's nationwide service helps financial institutions improve customer retention by providing customers with better services and more products. The service also gives ComparisonMarket's customers a competitive advantage in attaining new customers. For more information, visit www.comparisonmarket.com.