CLEARWATER, Fla., June 29, 2004 (PRIMEZONE) -- Injecto-Matic Systems International Inc. (Pink Sheets:IJMS) is pleased to announce the signing of a definitive LOI for the acquisition of Harris Green and all of its property and patented products.
The management behind Harris Green is Ben White and James Lawless who combined have over 75 years in the infomercial world. Combined sales for these DRtv products have produced revenue of over a billion dollars.
As president and founder of Star Shoppe Direct Inc., Mr. White has thirty plus years of experience in direct marketing and celebrity marketing to create a unique celebrity-driven and license-related diverse product marketing company. Star Shoppe Direct Inc. places product and talent into various markets through electronic retail, infomercials, mass retail, traditional retail and placements of print media. As President of HSN Celebrity Marketing, Mr. White developed product lines with such well known celebrities as Suzanne Somers, Ivana Trump, Jennifer Flavin, Connie Stevens, Frankie Avalon, Louise Mandrell, Bob Eubanks, Tony Little, Brenda Dykgraff, Adrian Arpel, Vanna White, Shell Kepler, Elke Sommer, Dick Clark, the WWE, NASCAR and many others, with combined celebrity sales exceeding 490 million dollars which contributed the highest gross profit to company sales.
Mr. Lawless served as President and Chairman of the Board of Silver King Television from 1993-1996 and was responsible for 35 television stations nationally and telemation for major production houses. Prior to Silver King, Mr. Lawless was President of the Home Shopping Club (1989-1993). At the helm of HSC, Mr. Lawless grew the company into an international phenomenon with sales exceeding 1.3 billion dollars annually and over 5000 employees worldwide. Mr. Lawless is a graduate of LaSalle University with a degree in accounting.
The Harris Green team came together to amass their collective industry knowledge to bring new creative products to market like the Mosquito Pro Shield. A few of the accomplished products the team have brought to market in the past include: "Body by Jake," "Torso Tiger," "Hot Mommies," "Perfect Portions," "Ab Rocker," "Hair Advantage," as well as many other celebrity products.
Jim Angus states, "What started off as a marketing arrangement is becoming a beautiful partnership. The products they are launching after the Mosquito Pro Shield will drive this company to very high numbers immediately."
Ben White says, "Mosquito Pro Shield(tm) is one of the biggest TV winners I have seen in a while. The team we assembled is ready to make this product a household name throughout the United States and eventually more countries."
Harris Green management is excited to immediately launch our Mosquito Pro Shield in the marketplace. In addition, Harris Green brings its stable of new products which it intends to launch over the coming months.
The new company name will be Harris Green (www.harrisgreen.com) and will have a minimum of five products selling by the end of the year. More information is available on the new corporate website of Harris Green.