PEMBROKE PINES, Fla., July 6, 2004 (PRIMEZONE) -- AngelCiti Entertainment, Inc. (OTCBB:AGEL) announced that it has selected XactMail, a service of VentureDirect Worldwide, as a key advertising partner for targeting online gamblers for marketing its online casino licensees.
The initial campaign will focus on Xactmail's Gambling Selex. Gambling Selex combines all of the opt-in registrants in the XactMail database who have selected gambling and online gaming as primary interest categories, into one, broad-based file of the most current, responsive online consumers available. These gamblers have an interest in all types of gambling, from slots to Black Jack and various online gaming activities.
"We anticipate some very positive results from this relationship," remarked AngelCiti president George Gutierrez. "AngelCiti will be testing the initial trial offer to 375,000 gamblers online. We anticipate rapidly growing our overall player base based upon Xactmail's historic 2-5% response rate."
Gambling Selex offers detailed income level and marital status selections, as well as age and gender selects. Gambing Selex allows marketers to target consumers across multiple, brand-name lists, all at one time -- for cost-effective tests and maximum roll-out potential. Not surprisingly, response rates reported by Xactmail are higher with greater selectability -- often 5-10% higher than direct mail or banner advertising. Response is tracked and reported to both advertisers and e-mail list owners, allowing advertisers to accurately measure results and test different variables. The XactMail Network employs state-of-the-art technology to correct bad e-mail addresses and immediately remove users who choose to opt-out.
The Industry
A Bear Stearns report for the industry pegged annual revenue at $4.2 billion for 2003, while Christiansen Capital Advisors predicts a slightly more rosy picture pointing to an estimated $4.5 billion in revenue for calendar year 2002, saying 2005 revenue could exceed $10 billion. PokerPulse.com estimates that approximately $46,237,221 is wagered at online poker sites during any given 24 hour period.
The Company
AngelCiti's wholly owned subsidiary, Worldwide Management, provides gaming software to numerous online casinos including SharkCasino.com, SharkPoker.com and TheHouseWins.com, and currently services casinos in English, Spanish, German, Chinese and Japanese and provides software for the online poker site Sharkpoker.com.
About VentureDirect Worldwide
VentureDirect Worldwide (www.venturedirect.com) is a Manhattan-based marketing company with five integrated divisions, all focused on measurable, ROI-based advertising and marketing.
This news release contains forward-looking statements regarding AngelCiti's business strategies and future plans of operations. Forward-looking statements involve known and unknown risk and uncertainties. The company's risks and uncertainties include: intense price competition, economic, political and regulatory uncertainties, the need to raise additional capital for growth and expansion and its reliance on the internet as a means for promoting the software it sublicenses. The forward-looking statements contained in this news release speak only as of the date hereof and AngelCiti disclaims any obligation to provide public updates, revisions or amendments to any forward-looking statements made herein to reflect changes in AngelCiti's expectations or future events.