REDWOOD CITY, Calif., July 23, 2004 (PRIMEZONE) -- MessageCast, Inc. announced today that MSN (Nasdaq:MSFT) and FOX Sports (NYSE:NWS) have selected its LiveMessage(tm) technology to power sports messaging on the newly unveiled MSN and FOX Sports website.
Fans can receive a variety of late-breaking updates about their favorite sports, sports teams, and players delivered instantly to their desktop, cell phone, or email.
LiveMessage uses the Microsoft Alerts network to track fan "presence." Knowing if someone is online -- and how they'd like to receive an update -- means a fan has a greater chance of receiving timely information.
"No matter where they are, the fan is always where the action is," stated Royal P. Farros, CEO of MessageCast. "MSN, FOX Sports, and LiveMessage have really taken sporting alerts to the next level."
With the MSN and FOX Sports relationship announced just a few months ago, the development cycle for creating a fan-friendly, highly scalable messaging environment was extraordinarily tight. Using MessageCast's LiveMessage platform, the project was completed in just weeks.
"Teaming up with LiveMessage ensures MSN customers can have their heads literally in the game at all times," said Christine Andrews, product manager for MSN. "MSN sports alerts are an incredibly important feature to consumers, and we couldn't be happier with the end product that MessageCast is providing to our customers."
Sign up for MSN and FOX Sports alerts at http://alerts.MSN.com.
About MessageCast, Inc.
MessageCast, Inc. was formed in 2001 and is a pioneer in RSS and enterprise alerting over popular real-time networks. Investors include Mobius Venture Capital and Rembrandt Venture Partners.
For more information on MessageCast, please see http://www.MessageCast.net or contact Information@MessageCast.net.
LiveMessage is a trademark of MessageCast, Inc. All other trademarks are either trademarks or registered trademarks of their respective companies.