Maui General Store Completes Investor Website Interviews


HANA, Hawaii, July 27, 2004 (PRIMEZONE) -- Maui General Store, Inc. (OTCBB:MAUG) President and CEO, Richard Miller, just completed a series of interviews discussing the recent press release which announced that Caribbean Ventures, Inc. had entered into a licensing agreement with AHG Licensing, Inc. to open retail stores under the Caribbean Joe trademark.

This agreement provides for Caribbean Ventures, Inc., the affiliate of Maui General Store, with the rights to open Caribbean Joe retail stores in Arizona, California, Florida, Hawaii, Nevada and the U.S. Virgin Islands. The first opening is planned in Las Vegas, Nevada, and will sell Caribbean Joe men's and women's apparel, as well as the entire line of Caribbean Joe licensed apparel, accessories and home products.

Interviews were conducted with Investor Web Sites CEOcast.com (audio), WallStreet.net (audio), WallStreetReporter.com (audio), and FinancialNewsUSA.com (print). The excitement was evident with the interest from the news industry and the investment banking community. Miller says, "It's time to go to work and open up Caribbean Joe retail stores as soon as possible."

The statements made in this press release, which are not historical facts, contain certain forward-looking statements concerning potential developments affecting the business, prospects, financial condition and other aspects of the company to which this release pertains. The actual results of the specific items described in this release, and the company's operations generally, may differ materially from what is projected in such forward-looking statements. Although such statements are based upon the best judgments of management of the company as of the date of this release, significant deviations in magnitude, timing and other factors may result from business risks and uncertainties including, without limitation, the company's dependence on third parties, general market and economic conditions, technical factors, the availability of outside capital, receipt of revenues and other factors, many of which are beyond the control of the company. The company disclaims any obligation to update information contained in any forward-looking statement.



            

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