ALBUQUERQUE, N.M., July 27, 2004 (PRIMEZONE) -- The Jane Butel Corporation (OTCBB:JBTL), internationally recognized as a leader in the regional cuisine of the American Southwest, is pleased to announce that Standard & Poor's Corporation Records (S&P) has approved the company to be profiled effective immediately. The S&P report may now be found by a link on the Jane Butel Corporation website, www.janebutel.com, under the trading symbol JBTL. "We are extremely pleased over this approval by S&P," said Jane Butel, CEO of Jane Butel Corporation. "We are looking forward to having our company profiled by S&P and having information about the company available to their readers."
About Jane Butel Corporation
The Jane Butel Corporation is a multi-faceted sales and service organization directing its efforts at the growing interest in the Southwestern lifestyle. JBTL is led by Ms. Jane Butel, President and CEO, an internationally recognized authority on the regional cooking of the American Southwest. She is often credited with starting the Tex-Mex craze. JBTL's corporate structure seeks to cross-market and promote each business unit's resources to expand sales and reduce operating, marketing and distribution costs. JBTL offers a comprehensive collection of quality Southwestern products and services at an excellent value while maintaining a high level of consumer satisfaction. The Jane Butel brand is leveraged across the following business segments:
-- Jane Butel's Southwestern Cooking School teaches methodologies
and practices consistent with the best aspects of Southwestern
cuisine and has been profiled by Bon Appetit magazine as one
of the best vacation cooking schools in the world.
-- Spices and other ingredients exclusively licensed for sales
and distribution through Pecos Valley Spice Company, which is
well-known for the pure, high quality ingredients used in
Southwestern cooking.
-- Jane Butel's Southwestern Cooking Club, a membership
organization similar to a book club where subscribers receive
bi-monthly kits including instructional videos and rare,
premium ingredients.
-- A line of 16 Southwestern cookbooks authored by Jane Butel
(6 are best sellers).
-- "Jane Butel's Southwestern Kitchen," a television series
that originally aired nationwide in December 2001 and has
run on PBS since September, 2002. The show promotes the
Southwestern cuisine/lifestyle and integrates marketing
opportunities for JBTL books and related products.
To view company information, updates, the latest SEC filings or past news releases, go to the company's website at http://www.janebutel.com and click on the "Corporation Info" heading, then click on "Investor Relations." Please direct any financial questions to Todd Doom at Magellan Financial Media Group at (317) 867-2839.
Jane Butel Corporation: 400 Gold SW, Albuquerque, NM 87102 (505) 314-0787
Forward looking statements: This press release and other statements by Jane Butel Corporation may contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act with respect to the outlook for earnings and revenues, other future financial or business performance, strategies and expectations. Forward-looking statements are typically identified by words or phrases such as "believe," "expect," "estimate," "potential," or future/conditional verbs such as "will," "should" and "could."