SCOTTSDALE, Ariz., July 30, 2004 (PRIMEZONE) -- Mellon Research, Inc. (Pink Sheets:MLON), the market leader in providing boutique investment banking services to private mid cap companies and offshore firms, announced today that it has spent a significant amount of time analyzing global market conditions and is now deploying it's pre-announced marketing plan that incorporates elements of online marketing, aggressive PR, and opt-in e-mail marketing, and is also negotiating with a number of financial services providers and banking firms so that it can leverage their contacts and global reach. The company has worked closely with its advertising agency of record to refine its strategic and tactical marketing plans and processes and with our board of advisors, to come up with a strategic plan that incorporate specific performance milestones that will enable us to grow our company, meet or exceed revenue goals and take the company to the next level!
"We've carefully researched the market and feel that there is no single financial services provider like us that can effectively reach the global SMB or SME ("Small to Medium Sized Business Market") using interactive and other forms of advertising to generate a strong market presence and deal flow," said Mario Pino, CEO of Mellon Research, Inc. "We now have established quarterly goals that encompass a specific number of new clients that we want to retain, revenue targets that we need to meet and/or exceed and a finite number of partnerships that we need to build with other banking and/or financial services.
"Our intent is to open branch offices in Europe and South America by the end of quarter four of this calendar year, and to strengthen our existing presence in Asia by opening up a branch office in Tokyo. We are also in negotiations with several influential 'Chaebols' (large interlocked trading companies) and Kereitsus (groups of interlocked companies in Japan) in Korea and Japan that we intend to partner with by enabling them to participate with a significant equity position in companies that are in their 'extended families' of companies that they introduce to us for investment banking services.
"Our aggressive branding and lead generation interactive advertising firm is starting next month (August) and will run through the remainder of this calendar -- we are driving extensive amounts of traffic via online advertising processes with all top tier portals, including MSN, Yahoo and Google. This type of advertising gives us a global reach that enables us to position our brand and services in front of high growth companies throughout the world. We intend to continue this type of advertising for the next 6-12 months, as it is cost-effective, can be modified quickly based on ROI and lead generation and tracked so make sure we are meeting our performance goals.
"To recap, we've developed a strong strategic plan that incorporates disparate elements including: aggressive growth plans that incorporate quarterly metrics, an integrated advertising program, strengthening our partnership base on a global level and opening offices in key market segments around the world. We are confident that these processes will enable us to move our company forward and achieve or exceed our stated revenue and growth goals. This strategic plan is truly an evolutionary next step for our company and we will have at least 2-3 new client deals to announce during the next 90 days, which will underscore our success."
About Mellon Research, Inc.
Founded in the fall of 2003 by Mario Pino -- Mellon Research provides comprehensive boutique investment banking consulting services to enable private companies to raise capital via: IPO's, Reverse Mergers, Bridge Capital and or other financial vehicles. Mellon Research is the only multi-national boutique financial services firm that is offering client companies with a structured funding process built around its Financial Prep(tm) services. These services provide client firms with a methodology that helps them analyze existing corporate structure, financial and marketing needs to help them make the right strategic choices necessary to raise capital or go public. For more information please contact Mario Pino, CEO, 602.912.5870, 2415 E. Camelback Road, Suite 700, Phoenix, AZ 85016, mellonresearch@aol.com, www.mellonresearch.com
This release contains forward-looking statements within the meaning of the Securities Litigation Reform Act. The statements reflect the company's current views with respect to future events that involve risks and uncertainties including uncertainties related to successful negotiations with other parties, closing of transactions, capital availability, operational and other risks, uncertainties and factors described from time to time in the company's publicly available SEC reports. In light of these risks and uncertainties, the forward-looking events described in this release might not occur.