Maui General Store Appoints Jarid Tollin to Board of Directors


HANA, Hawaii, Aug. 4, 2004 (PRIMEZONE) -- Maui General Store, Inc. (OTCBB:MAUG) President and CEO Richard Miller announced today that Jarid Tollin has been appointed to its Board of Directors to assist its affiliate, Caribbean Ventures, Inc. in the rollout of Caribbean Joe retail stores under its licensing agreement with AHG Licensing, Inc.

Mr. Tollin will be intricately involved in all project management decisions from inception through construction, and will oversee the crucial preparation of budgets, schedules and feasibility studies. His expertise includes the areas of project management, real estate development, retail store design and operations.

Mr. Miller said, "Mr. Tollin is well-respected by the retail community nationwide. He recognizes the importance of creativity in the construction process, and the reality of meeting budget requirements. He clearly comprehends that store design and business operations must work together for success. Mr. Tollin has an innate ability to turn a creative concept into an effective retail sales environment."

An accomplished veteran of retail construction management, Mr. Tollin's skills were honed at Barneys New York, where he served as Senior Vice President of Real Estate and Store Development. His fourteen-year tenure with the retailer was intensely productive, as Mr. Tollin oversaw a national expansion including the opening of twenty-five store locations encompassing over one million square feet for full retail, outlet and commercial facilities.

Most recently Mr. Tollin spearheaded his own firm, Jarid Tollin & Co. LLC, a retail consulting company specializing in the leasing, design, construction and management of retail and commercial properties. Projects included retail stores and outlets for Theory, Elie Tahari, Pancaldi and The Connaught Group.

Mr. Miller said, "We are very fortunate to add Mr. Tollin's abilities to our management team. His proven skills will assist Caribbean Ventures Inc. in expediting the roll out of Caribbean Joe retail stores. With his addition, I am confident that Caribbean Ventures, Inc. can take full advantage of its Caribbean Joe license."

The Maui General Store company logo can be found at http://www.primezone.com/newsroom/prs/?pkgid=1128

The statements made in this press release, which are not historical facts, contain certain forward-looking statements concerning potential developments affecting the business, prospects, financial condition and other aspects of the company to which this release pertains. The actual results of the specific items described in this release, and the company's operations generally, may differ materially from what is projected in such forward-looking statements. Although such statements are based upon the best judgments of management of the company as of the date of this release, significant deviations in magnitude, timing and other factors may result from business risks and uncertainties including, without limitation, the company's dependence on third parties, general market and economic conditions, technical factors, the availability of outside capital, receipt of revenues and other factors, many of which are beyond the control of the company. The company disclaims any obligation to update information contained in any forward-looking statement.



            

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