British Sky Broadcasting Group Plc Announces Final Results

Announcement of New Long-Term Growth Strategy


MIDDLESEX, UK, Aug. 4, 2004 (PRIMEZONE) -- British Sky Broadcasting Group PLC:



 -- Group sets new long-term operating targets:

   -- 10 million direct-to-home ("DTH") subscribers in 2010

   -- Multiroom penetration of 30% of DTH subscribers in 2010

   -- Sky+ penetration of 25% of DTH subscribers in 2010

 -- Growth to be characterised by sustained and substantial
    profitability throughout the period

 -- Programme of up to GBP450 million additional capital investment
    over the next four years in infrastructure to support growth

 -- Financial strategy to include return of surplus capital to
    shareholders in addition to ordinary dividends

 -- Details of new strategy to be presented at 9.00 a.m. this morning


    Announcement of results for the year ended 30 June 2004

 -- 7.4 million DTH subscribers at 30 June 2004, up 81,000 in the
    quarter

 -- Total revenues increases by 15% to GBP3,656 million

 -- Operating profit before goodwill and exceptional items increases by
    65% to GBP600 million

 -- Profit after tax increases by 75% to GBP322 million

 -- Earnings per share before goodwill and exceptional items of 18.3
    pence, up 8.1 pence

 -- Proposed final dividend payment of 3.25 pence per share generating
    a full year total dividend of 6.0 pence per share.

 -- Free cashflow of GBP676 million reduces net debt to GBP429 million

Commenting on the announcement, James Murdoch, Chief Executive said:

"This has been a year of good progress for BSkyB. We have reported the second full year of positive earnings since the launch of Sky digital and strong cash generation, confirming that the Group is in robust financial health with clear momentum on which to build for the future. Today's announcement of new long-term growth targets and a return of cash to shareholders demonstrates our confidence in the exciting growth potential of this business and our ongoing commitment to deliver value to shareholders. The framework that we are setting out today is one that is designed not only to ensure sustained and substantial profitability for the business, but also to position the Group to continue to be a dynamic leader in the rapidly evolving UK digital television sector."

James Murdoch, Chief Executive of BSkyB, will be giving a detailed strategy presentation and answering questions for analysts and investors at 09.00 a.m. (BST) today at The Old Billingsgate Market, 16 Lower Thames Street, London, EC3R 6DX and to press at 11.30 a.m. at the same venue.

The strategy presentation will be webcast live and will be available at www.sky.com/corporate

There will be a separate conference call for US analysts and investors at 10.00 a.m. (EST) today. Details of this call have been sent to US institutions and can be obtained from John Sutton at Taylor Rafferty on +1 212 889 4350.

PART I

STRATEGIC UPDATE

The Group has made significant progress towards the achievement of its existing short-term operating and financial targets and has attained a position of robust financial health. The Group now considers it appropriate to set out its strategy for the next phase of its growth.

Accordingly, the Chief Executive, James Murdoch, will today set out the Group's strategy to maximise value for shareholders by focusing on profitable subscriber growth. Sky will today announce the following new long-term operating targets:



 -- 10 million DTH subscribers in 2010;

 -- Multiroom penetration of 30% of DTH subscribers in 2010; and

 -- Sky+ penetration of 25% of DTH subscribers in 2010.
  In the interim, the Group remains on track to meet its 8 million DTH
  subscriber target and its GBP400 ARPU target, both by December 2005.

The key themes of the presentation will be as follows:

The significant long-term potential for growth of pay television in the UK and Ireland

At 30 June 2004, pay television penetration of households in the UK and Ireland was 43%. The Group believes that, in the long-term, pay television penetration will be around 80% of UK television households. This implies that, over time, a further 10 million homes are expected to take pay television services. The Group believes that this view is supported by evidence from other television markets, particularly in the US; by demographic factors, including generational differences in the take-up of pay television; and by current and prospective technological advances and enhancements, such as the development of the Personal Video Recorder ("PVR") and high definition television. Sky is well placed to benefit from this growth.

The role and growth profile of free to air (FTA) digital reception

The Group believes that the development of digital television in the UK will be characterised by two distinct trends operating over different timescales, before reaching long-term equilibrium:



 -- The migration of FTA analogue homes to FTA digital reception
    equipment, over the next six to eight years, based on current
    expectations as to the timing of analogue terrestrial switch off
    ("Switch Off"); and

 -- The continuing long-term migration from FTA services to pay
    television, expected to take another 15 years to reach equilibrium.
    The Group believes that equilibrium represents maturity of the
    market when UK pay television penetration will be around 80% of
    households.

Between now and Switch Off, the Group expects rapid take up of digital FTA penetration as the replacement cycle for FTA analogue reception equipment is stimulated by the prospect of Switch Off.

Throughout this period and irrespective of the date of Switch Off, the long-term migration of FTA homes to pay television is expected to continue.

This means that after rapid growth in the next few years, digital FTA is likely to peak before falling back to around 20% over time, with the balance migrating to pay television.

Sky's clear strategies to stimulate consumer take up of pay television services

Given the size of the potential opportunity, Sky's focus will be on raising the rate of subscriber growth by addressing the key barriers to consumer take-up. The Group has several initiatives in place to address these barriers. These include:



 -- Reintroducing the Sky Brand;

 -- Emphasizing the broad range of existing entry points to pay
    television in terms of available packages;

 -- Improving segmentation of the addressable market by using a new
    prospects database which will facilitate more targeted marketing;

 -- Continuing disciplined investment in "must-see" programming;

 -- Introducing a wider range of new products, such as enhanced
    versions of Sky+ and a new high definition television service;

Sky believes that through innovative marketing initiatives, designed to address misconceptions about its services identified through extensive consumer research, most of the barriers to take up can be overcome with relatively few changes to its existing product proposition. The Group intends to invest in future growth by a sustained increase in its above-the-line marketing expenditure, which will initially rise by between 40% and 50% in 2005. Subscriber acquisition cost is expected to increase marginally in the short-term and by around 10% in the medium-term.

The investment requirements of the business during this phase of growth and the implications for the future development of the Group's profitability

The new growth strategies identified are designed to deliver improved subscriber and turnover growth and to drive significant long-term value. As a result, the Group intends to invest in the short-term to deliver this long-term growth. Consequently, the Group expects a short-term compression in operating margin in 2006, but expects to generate significant operating margin growth from 2007 onwards, thus creating a highly profitable business with greater scale in the longer-term.

In order to support its growth strategy, the Group announces the following capital expenditure programmes:



 -- Customer Relationship Management -- The Group intends to continue
    the programme of work started in 2002, to maintain its first class
    customer service which is fundamental to the future of the
    business.

 -- Property -- The Group intends to invest in a property programme to
    ensure that its Osterley campus is a flexible, efficient and
    environmentally-friendly place to work, and fully scalable with the
    long-term growth and expansion of the business.

 -- Advanced Technology Centre -- The Group is currently building this
    facility as the final part of its business continuity programme to
    mitigate further any single points of failure in its Broadcast
    Network.

 -- Increased contact centre capacity and training facility -- The Group
    has identified the need to increase capacity at its call centres to
    service future subscriber growth. The Group is also planning to
    build a new training centre for its customer-facing staff, that
    will help keep customer service standards at the forefront of the
    industry. The capital expenditure on these projects is expected to
    total GBP450 million, which will be incurred over the next four
    years; this will be in addition to core capital expenditure, which
    is expected to remain at around GBP100 million annually. The peak
    of this expenditure is expected in 2005.

The Group's intention to return surplus capital to shareholders

Following this review of long-term strategy and the investment requirements of the business, the Board is considering the appropriate financial strategy and capital structure for the next phase of Sky's growth. This financial strategy will be consistent with the Group's desire to maintain an investment grade credit rating and retain financial flexibility going forward. The financial strategy is also expected to include returns to shareholders in addition to the ordinary dividend that was resumed earlier this year.

The proposed final dividend of 3.25 pence per share will result in a total dividend of 6 pence per share for the 2003/04 financial year. The Board expects to adopt a progressive dividend policy and intends that the total ordinary dividend in 2004/05 will grow broadly in line with Group earnings.

The Board is considering additional mechanisms to allow further distributions to shareholders in due course. As a first step, the Board intends to take advantage of the opportunity presented by November's Annual General Meeting by proposing resolutions renewing the annual authority previously granted to it by shareholders to buy back up to 5% of its issued ordinary share capital. If approved, the Group expects to utilise a proportion of the share repurchase authority during the remainder of the current financial year, subject to market conditions.

The Board also intends to put in place a Scheme of Arrangement that will enable additional returns of cash to shareholders by way of special dividends or share buy-backs in future and expects to put proposals to shareholders in due course.

PART II

FINANCIAL RESULTS FOR THE PERIOD TO 30 JUNE 2004

OVERVIEW

Sky has delivered another year of strong financial results, producing its second full year of positive earnings since the launch of Sky digital. This has been driven by double-digit revenue growth and strong operational gearing. Key operational metrics of subscriber growth, churn and ARPU for the quarter were negatively affected by the exceptionally strong confluence of sports programming on the BBC and ITV in the quarter. The European Football Championship Finals 2004 and the Wimbledon Tennis Championships were both broadcast in June 2004 and accentuated seasonal trends in subscriber behaviour.

Total revenues for the twelve months ending 30 June 2004 ("the year") increased by 15% over the twelve months to 30 June 2003 ("the comparable period") to GBP3,656 million. Total operating costs before goodwill and exceptional items increased by 8% to GBP3,056 million, generating an operating profit before goodwill and exceptional items of GBP600 million. The operating profit margin before goodwill and exceptional items was 16.4%, up from 11.4% in the comparable period.

Profit after tax increased by GBP138 million to GBP322 million. Earnings per share before goodwill and exceptional items was 18.3 pence, representing an increase of 79% on the comparable period.

OPERATING REVIEW

At 30 June 2004, the total number of direct-to-home ("DTH") digital satellite subscribers in the UK and Ireland was 7,355,000, representing a net increase of 81,000 subscribers in the three months to 30 June 2004 ("the quarter"). The mix of packages taken by subscribers continues to be weighted towards premium packages, with 52.4% of all DTH subscribers taking the top tier Sky World package at the end of the year, a decline of just one percentage point from the level of 53.4% at 30 June 2003.

The total number of households in the UK and Ireland receiving one or more Sky channels increased to over 14 million in the quarter. This was driven by DTH growth, a small increase in the number of households subscribing to a television service via cable, and an increase in the number of households receiving the Freeview free-to-air ("FTA") digital terrestrial channels, as FTA-only homes continued to replace analogue with digital reception equipment.

Sky announced on 9 June 2004 that it will be introducing a Free Satellite service, offering access to almost 200 television and radio channels and interactive services, to be available later this year, without a monthly subscription fee. Consumers will be able to purchase a package of reception equipment, including a viewing card and professional installation, direct from Sky for a cost of approximately GBP150. This offers an easy upgrade path to a Sky subscription for viewers who choose subsequently to add a pay television service to their viewing options.

DTH churn for the year stands at 9.7%. The modest increase on last quarter's churn figure is partly attributable to the concentration of sport on the terrestrial channels during summer 2004.

Annualised average revenue per DTH subscriber ("ARPU") in the quarter was GBP380, an increase of GBP14 over the three months to 30 June 2003. The Group expects the next increase in ARPU to take place during the second quarter of the 2005 financial year as a result of the recently announced changes in UK and Ireland retail pricing, which start to become effective from September 2004.

The number of Sky+ households continued to grow strongly, increasing by 75,000 in the quarter to reach 397,000. Sky+ continues to drive new subscribers to Sky, with 22% of new Sky+ customers in the quarter being new to Sky digital. The growth in Sky+ penetration continues to drive the uptake of the Multiroom product, with the number of households taking two or more digiboxes increasing from 270,000 to 293,000 in the quarter.

Programming

Multichannel television's combined share of total television audience continues to grow, increasing by 9% over the previous year to 26% in the quarter, and overtaking BBC1's share (25%) for the first time ever, according to viewing figures from the Broadcasters' Audience Research Board ("BARB") at 30 June 2004. Despite the intense competition in the quarter from one-off events on terrestrial channels, the viewing share of Sky channels across all UK television homes has been maintained comfortably above 6%.

Sky Sports enjoyed another strong year, with an 11% increase in viewing share across UK television homes over the comparable period. The fourth quarter delivered further strong audience figures, with eight live football finals shown in just 14 days during May, including Sky's first UEFA Champions League Final. The quarter also brought the climax of the Heineken Cup, Rugby Union's premier European competition, and the conclusion of the England cricket team's successful West Indies tour.

The 2004/05 football season, which starts in August 2004, will be the most televised on Sky Sports, with viewers offered over 450 live matches. With the commencement of the new Football Association Premier League broadcast contracts, Sky Sports will now show 88 live games from the Barclays Premiership, up from 66, and an additional 50 live Premiership games, up from 40, will be offered on the pay-per-view service, PREMPLUS. A new interactive service, Football First, will offer one match per week in full on a delayed basis plus extended highlights of every match played that day. Sky digital viewers can choose which game they watch through the interactive service, Sky Sports Active.

Sky Movies' viewing share for the quarter was 3.2% in multichannel homes. Over the Easter weekend, the multi-start premiere of 'Harry Potter and the Chamber of Secrets' achieved a total audience of over 900,000 viewers. Following the success of shows from the US such as 'Nip/Tuck' and '24', Sky One continues to add unique programming with the HBO production, 'Deadwood', to be launched exclusively on Sky One in September 2004, and 'Battlestar Gallactica'. Significant one-off events continue to differentiate Sky One, with 'Rebecca Loos: My Story' attracting 1.7 million viewers in April, and an episode of 'The Simpsons' featuring Tony Blair also attracting over one million viewers.

Sky was awarded the contract to supply five with its news service in March 2004, and Sky News launched a dedicated news service for Ireland on 10 May 2004. One of the highlights in the quarter was Sky News' coverage of the celebrations of the 60th anniversary of D-Day.

FINANCIAL REVIEW

Turnover

Total revenues grew by 15% on the comparable period to GBP3,656 million, reflecting continued growth in the average number of DTH subscribers, the second successive year of double-digit advertising revenue growth, and higher interactive revenues.

DTH revenues for the year increased by 14% from GBP2,341 million for the comparable period to GBP2,660 million. This was principally due to the 10% growth in the average number of DTH subscribers and the 4% increase in average DTH revenue per subscriber.

Advertising revenues continued to outperform the advertising market, increasing by 10% on the comparable period to GBP312 million, principally due to growth of 6% in the Group's share of total UK advertising revenues. The Group remains confident of outperforming UK advertising market growth for the remainder of this calendar year.

Wholesale revenues increased to GBP215 million for the year, an increase of 6% on the comparable period. This was mainly attributable to the one-off receipt of audit monies from ntl as disclosed in the first quarter, and increases to the average revenue per subscriber resulting from changes to wholesale pricing from January 2004.

Total interactive revenues, which includes both Sky Active revenues and betting revenues, increased by 41% to GBP307 million.

Sky Active revenues increased by 15% on the comparable period to GBP116 million. This was due to a combination of increases in retail revenues through SkyBuy, third party betting, revenues from interactive advertising, premium rate telephony revenues and platform access fees paid by third party broadcasters and interactive service providers.

SkyBet revenues increased by 63% on the comparable period to GBP191 million, driven mainly by the 85% increase in the total number of bets placed across all platforms. Consequently, betting costs, which include payouts, duty, levies and taxes, increased by GBP67 million to GBP175 million.

Programming costs

Programming costs for the year increased by GBP107 million on the comparable period to GBP1,711 million. Gross margin (total revenues less total programming costs) for the year increased to 53.2% from 49.7% in the comparable period.

Sports costs, which accounted for 75% of the total increase in programming costs, grew by GBP80 million to GBP803 million, driven by contractual increases in rights costs and the addition of UEFA Champions League football this season.

A decrease in movie costs of GBP4 million on the comparable period to GBP393 million reflected continued weakness of the US dollar and therefore a favourable movement in the average rate at which the Group was able to purchase dollars versus the comparable period. These savings were partially offset by increased subscriber volumes and pricing increases in certain studio contracts.

Third party channel costs increased by GBP9 million on the comparable period to GBP360 million. Increases due to the 10% increase in the volume of DTH subscribers and new channels added to the platform, were partially offset by savings resulting from contractual renegotiations as the Group renewed carriage deals with MTV, Nickelodeon, Paramount, Music Choice, E4, Film Four and Eurosport. As a result, the aggregate monthly cost of third party channels for the fourth quarter was GBP4.19 per subscriber, a reduction of 43 pence since its peak at 31 December 2002.

Entertainment and News costs increased by GBP22 million on the comparable period to GBP155 million. This was mainly due to re-evaluation of entertainment programme stock balances during the year which resulted in the acceleration of certain amortisation charges totalling GBP17 million, in accordance with the Group's policy in respect of programme stock accounting.

Other operating costs

Marketing costs for the year were GBP396 million, a decrease of GBP4 million on the comparable period. This decrease was predominantly driven by a GBP22 million reduction in acquisition marketing costs to GBP256 million, due to lower set-top box unit prices and fewer installations. Retention marketing also decreased by GBP2 million on the comparable period to GBP32 million. These decreases were partly offset by increased above-the-line expenditure, up GBP10 million on the comparable period to GBP49 million, and other marketing costs up GBP10 million to GBP59 million, as a result of the Sky+ and programming campaigns which have been run this year. Average subscriber acquisition costs ("SAC") remained around GBP200 for the year.

Subscriber management costs, which include Customer Relationship Management ("CRM") costs, supply chain costs, and associated depreciation, increased by GBP47 million on the comparable period to GBP371 million. Supply chain costs, including the cost of goods sold in respect of Sky+ and Multiroom set-top boxes, represent 70% of the increase, reflecting the strong growth in Sky+ customers during the year. Also included within supply chain costs is the cost of stock for SkyBuy, the Group's retail operation, which increased by GBP12 million in the year. CRM costs represent 19% of the increase in subscriber management costs, but the CRM cost per subscriber has declined by 3%. Depreciation costs increased by GBP5 million on the comparable period, mainly due to increased depreciation in respect of CRM assets.

Transmission and related costs increased by GBP3 million on the comparable period to GBP146 million.

Administration costs before goodwill and exceptional items increased by GBP14 million on the comparable period to GBP257 million, due mainly to increased technology and facilities costs and costs resulting from increased compliance obligations.

Goodwill

Goodwill amortisation decreased by GBP2 million on the comparable period to GBP119 million. This was principally due to the GBP5 million provision made in the comparable period against goodwill which originally arose on the acquisition of OPTA Index Limited.

Exceptional items

Total exceptional items for the year amounted to a net credit of GBP75 million. This consists of a GBP49 million profit on disposal of the Group's 20% shareholding in QVC (UK); a profit on disposal of GBP2 million and a provision release of GBP33 million relating to the Group's sale of its 9.9% shareholding in Manchester United plc; partly offset by a GBP9 million provision against the Group's remaining football club investments, as disclosed in the second quarter.

Joint ventures and associates

The Group's share of the net operating losses of joint ventures and associates before goodwill increased to GBP5 million in the year. This mainly reflects a one-off write down of GBP11 million by attheraces ("ATR") in respect of capitalised infrastructure costs and media rights prepayments.

On 30 April 2004, Sky and Arena Leisure plc acquired Channel 4's shares and loan notes in ATR, increasing the Group's shareholding to 50%. At the same time, the shareholder loans were capitalised, giving rise to negative goodwill of GBP11 million which was immediately released to the profit and loss account. The remaining joint ventures' goodwill amortised during the year principally relates to goodwill that arose from the purchase of a 50% stake in Artsworld in December 2003.

Interest

Total net interest payable for the year decreased by GBP33 million on the comparable period to GBP81 million as a result of the lower level of indebtedness. On 29 June 2004, a GBP200 million tranche of the Group's revolving credit facility, which was undrawn at this date, matured in accordance with its terms, leaving total available facilities going forward of GBP600 million. The GBP600 million facility, which was also undrawn as at 30 June 2004, is due to mature in March 2008.

Taxation

The total net tax charge for the period of GBP158 million includes a current tax charge of GBP127 million and a deferred tax charge of GBP34 million, offset by a GBP3 million net adjustment in respect of prior years. Excluding the effect of goodwill, joint ventures and exceptional items, the Group's underlying effective tax rate on ordinary activities was 30% during the period.

After removing the effect of deferred tax, the Group's share of joint ventures' tax, and prior year adjustments, the mainstream corporation tax liability for the period was GBP124 million. After utilising all the Group's remaining Advanced Corporation Tax, this was reduced to GBP70 million. At 30 June 2004, GBP35 million had been paid, with the balance of GBP35 million due for payment by 31 December 2004.

Earnings

The profit after tax for the year was GBP322 million. Earnings per share before goodwill and exceptional items was 18.3 pence compared to 10.2 pence (restated for the application of UITF 38) for the comparable period. At 30 June 2004, the total number of shares outstanding was 1,941,712,786.

Cashflow

Earnings before interest, tax, depreciation and amortisation ("EBITDA") before exceptional items increased by 52% on the comparable period to GBP702 million. With an additional GBP180 million of cash inflow, principally from a GBP182 million movement in working capital due to the timing of payments to third party channels and movie studios, the timing of DTH revenue collection, and the unwinding of programming prepayments, the Group generated an operating cash inflow of GBP882 million. This represents the conversion of 147% of operating profit before goodwill and exceptional items to operating cash inflow. After taking into account cash outflows, principally comprising capital expenditure of GBP132 million; net interest payments of GBP82 million; tax paid of GBP58 million (which includes GBP20 million relating to the 2003 financial year and GBP3 million consortium relief); dividends paid to shareholders in April 2004 of GBP53 million; and one-off receipts from the sale of the Group's shareholding in QVC (UK) (GBP49 million), Manchester United plc (GBP62 million) and Chelsea Village plc (GBP6 million), the Group reduced net debt by GBP676 million, from GBP1,105 million at 30 June 2003 to GBP429 million at 30 June 2004.

Dividend

In the light of the Group's continued strong cashflow generation, the Board proposes a final dividend of 3.25 pence per share, payable on 19 November 2004 to shareholders on the register on 29 October 2004, subject to approval of shareholders at the Annual General Meeting in November 2004.

CORPORATE

On 23 June 2004, British Sky Broadcasting Group plc (the "Company") announced the appointment of Jeremy Darroch as its new Chief Financial Officer. Mr Darroch, replacing Martin Stewart who leaves his post today, will take up his post on 16 August 2004.

On 15 June 2004, the Company announced that Nicholas Ferguson, Chief Executive Officer of SVG Capital, a publicly-quoted private equity group, had been appointed as an independent non-executive Director of the Company with effect from 15 June 2004, and that Andy Higginson, Finance and Strategy Director of Tesco plc, will join the Board as an independent non-executive Director with effect from 1 September 2004.

As a result of the recommendations made by the Corporate Governance Committee chaired by Lord Wilson of Dinton, the Board announced a series of changes to the composition of its committees on 15 June 2004. The Board also published a revised Memorandum on Corporate Governance and revised terms of reference for each of the Board's standing committees.

The Group anticipates issuing and serving a claim in the near future for a material amount against an information and technology solutions provider, which had provided services to the Group as part of the Group's investment in CRM software and infrastructure. The amount that will be recovered by the Group will not be finally determined until resolution of the claim.

Forward-looking statements

This document contains certain forward-looking statements within the meaning of the United States Private Securities Litigation Reform Act of 1995 with respect to the Group's financial condition, results of operations and business, and management's strategy, plans and objectives for the Group. These statements include, without limitation, those that express forecasts, expectations and projections with respect to the potential for growth of free-to-air and pay television, advertising revenue growth, DTH subscriber growth and Multiroom and Sky+ penetration, DTH revenue, profitability and margin growth, cashflow generation, SAC and marketing expenditure, capital expenditure programmes and proposals for rewarding shareholders.

These statements (and all other forward-looking statements contained in this document) are not guarantees of future performance and are subject to risks, uncertainties and other factors, some of which are beyond the Group's control, are difficult to predict and could cause actual results to differ materially from those expressed or implied or forecast in the forward looking statements. These factors include, but are not limited to, the fact that the Group operates in a highly competitive environment, the effects of government regulation upon the Group's activities, its ability to continue to obtain exclusive rights to movies, sports events and other programming content, risks inherent in the implementation of large-scale capital expenditure projects, the Group's ability to continue to communicate and market its services effectively, and the risks associated with the Group's operation of digital television transmission in the UK and Ireland.

Information on some risks and uncertainties are described in the "Risk Factors" section of Sky's Annual Report on Form 20-F for the year ended 30 June 2003. Copies of the Annual Report on Form 20-F are available on request from British Sky Broadcasting Group plc, Grant Way, Isleworth TW7 5QD. All forward-looking statements in this document are based on information known to the Group on the date hereof. The Group undertakes no obligation publicly to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.

Appendix 1

Subscribers to Sky Channels



                                         As at 30/06/03 As at 30/06/04

  DTH digital homes 1,2                       6,845,000      7,355,000

  Total TV homes in the UK and Ireland 3,4   26,154,000     26,066,000

  Total Sky digital homes as a percentage           26%            28%
  of total UK and Ireland TV homes

  Cable -- UK                                 3,266,000      3,321,000

  Cable -- Ireland                              605,000        574,000

  Total Sky pay homes                        10,716,000     11,250,000

  DTT -- UK 5                                 1,510,000      3,084,000

  Total Sky homes                            12,226,000     14,334,000

  Total Sky homes as a percentage of                47%            55%
  total UK and Ireland TV homes

  Sky+ homes                                    105,000        397,000

  Multiroom homes 6                             165,000        293,000

 1.  Includes DTH subscribers in Republic of Ireland (323,000 as at
     30 June 2004).

 2.  DTH subscribers includes only primary subscriptions to Sky (no
     additional units are counted for Sky+ or Multiroom
     subscriptions).

 3.  Total UK homes estimated by BARB and taken from the beginning
     of the month following the period end (latest figures as at June
     2004). Total Ireland homes estimated by Nielsen Media Research,
     conducted on an annual basis in July with results available in
     September 2004 (latest figures as at July 2003).

 4.  2001 UK Census data was incorporated into the BARB data in
     January 2004, resulting in a revised figure for total UK homes.

 5.  DTT homes estimated by BARB and taken from the beginning of the
     following month (latest figures as at 1 July 2004). These figures
     may include Sky or Cable homes that already take multichannel TV.

 6. Multiroom includes households subscribing to more than one set-top
    box. (No additional units are counted for the second or any
    subsequent multiroom subscriptions.)



 Consolidated Profit and Loss Account for the year ended 30 June 2004


          Notes   Before Goodwill    2004   Before  Goodwill     2003
                goodwill      and   Total goodwill       and    Total
                     and  excepti    GBPm      and   excepti       as
                 excepti     onal  (audit  excepti      onal   restat
                    onal    items     ed)     onal     items      ed*
                   items     GBPm            items      GBPm     GBPm
                    GBPm (audited)              as  (audited)  (audit
               (audited)                 restated*                ed)
                                              GBPm
                                         (audited)

  Group           3,738       --   3,738     3,263        --    3,263
  and
  share of
  joint
  ventures'
  turnover

  Less:            (82)       --    (82)      (77)        --     (77)
  share of
  joint
  ventures'
  turnover

  Group      1    3,656       --   3,656     3,186        --    3,186
  turnover
  Operating  2   (3,056)   (119)  (3,175)  (2,822)     (116)   (2,938)
  expenses,
  net

  EBITDA     18     702       --     702       462         5      467

  Depreciat       (102)       --   (102)      (98)        --     (98)
  ion

  Amortisat          --    (119)   (119)        --     (121)    (121)
  ion

  Operating         600    (119)     481       364     (116)      248
  profit

  Share of   3      (5)       10       5         3        --        3
  joint
  ventures'
  and
  associates'
  operating
  results

  Profit     4       --       51      51        --        --       --
  on
  disposal
  of fixed
  asset
  investments

  Amounts    4       --       24      24        --      (15)     (15)
  written
  back to
  (written
  off)
  fixed
  asset
  invest
  ments,
  net

  Profit            595     (34)     561       367     (131)      236
  on
  ordinary
  activities
  before
  interest
  and
  taxation

  Interest   5       10       --      10         4        --        4
  receivable
  and
  similar
  income

  Interest   5     (91)       --    (91)     (118)        --    (118)
  payable
  and
  similar
  charges

  Profit            514     (34)     480       253     (131)      122
  on
  ordinary
  activities
  before
  taxation

  Tax        6    (158)       --   (158)      (59)       121       62
  (charge)
  credit
  on
  profit
  on
  ordinary
  activities

  Profit            356     (34)     322       194      (10)      184
  on
  ordinary
  activities
  after
  taxation

  Equity     7                     (116)                           --
  dividends

  Retained   16                      206                          184
  profit
  for the
  financial
  year

  Earnings   8    18.3p   (1.7p)   16.6p     10.2p    (0.6p)     9.6p
  per
  share --
  basic

  Earnings   8    18.3p   (1.7p)   16.6p     10.0p    (0.5p)     9.5p
  per
  share --
  diluted

* The full year results for 2003 have been restated following the adoption of Urgent Issues Task Force abstract 38 "Accounting for ESOP trusts" ("UITF 38"). UITF 38 requires that the Company's shares held by the Group's Employee Share Ownership Plan ("ESOP"), which were previously held within fixed asset investments, be presented as a deduction from shareholders' funds. In addition, the charge to the profit and loss account in relation to awards under the Long-Term Incentive Plan ("LTIP"), the Key Contributor Plan ("KCP") and the Equity Bonus Plan ("EBP"), which was previously based on the cost of shares held by the ESOP, is now based on the difference between the market price on the date of grant and the exercise price. The adoption of UITF 38 has been treated as a prior year adjustment with comparative figures being restated accordingly.

There were no recognised gains or losses in either year other than those included within the profit and loss account, with the exception of a prior period adjustment in respect of adoption of UITF 38. The cumulative effect of this adjustment was a GBP12 million reduction to the brought forward profit and loss reserve at 1 July 2003.

Details of movements on reserves are shown in note 16.

The accompanying notes are an integral part of this consolidated profit and loss account.

All results relate to continuing operations.

Consolidated Profit and Loss Account for the three months ended 30 June 2004



             Before   Goodwill     Three     Before  Goodwill   Three
           goodwill        and    months   goodwill       and  months
                and   exceptio     ended        and  exceptio   ended
           exceptio        nal        30   exceptio       nal      30
                nal      items      June        nal     items    June
              items       GBPm      2004      items      GBPm    2003
               GBPm   (unaudit     Total         as  (unaudit   Total
           (unaudit        ed)      GBPm  restated*       ed)      as
                ed)             (unaudit       GBPm         restated*
                                     ed)   (unaudit              GBPm
                                                ed)          (unaudit
                                                                  ed)

  Group         979        --       979       875        --       875
  and
  share
  of
  joint
  ventures'
  turnover

  Less:        (20)        --      (20)      (20)        --      (20)
  share
  of
  joint
  ventures'
  turnover

  Group         959        --       959       855        --       855
  turnover

  Operating   (797)      (32)     (829)     (740)      (23)     (763)
  expenses,
  net

  EBITDA        184        --       184       141         5       146

  Deprecia     (22)        --      (22)      (26)        --      (26)
  tion

  Amortisa       --      (32)      (32)        --      (28)      (28)
  tion

  Operating     162      (32)       130       115      (23)        92
  profit

  Share         (1)        10         9         2        --         2
  of
  joint
  ventures'
  and
  associates'
  operating
  results

  Amounts        --        --        --        --         3         3
  written
  back to
  fixed
  asset
  investments

  Profit        161      (22)       139       117      (20)        97
  on
  ordinary
  activities
  before
  interest
  and
  taxation

  Interest        5        --         5         1        --         1
  receivable
  and
  similar
  income

  Interest     (23)        --      (23)      (25)        --      (25)
  payable
  and
  similar
  charges

  Profit        143      (22)       121        93      (20)        73
  on
  ordinary
  activities
  before
  taxation

  Tax          (42)        --      (42)      (38)       121        83
  (charge)
  credit
  on
  profit
  on
  ordinary
  activities

  Profit        101      (22)        79        55       101       156
  on
  ordinary
  activities
  after
  taxation

  Equity                           (63)                            --
  dividends

  Retained                           16                           156
  profit
  for the
  period

  Earnings     5.2p    (1.1p)      4.1p      2.9p      5.2p      8.1p
  per
  share --
  basic

  Earnings     5.2p    (1.1p)      4.1p      2.8p      5.2p      8.0p
  per
  share --
  diluted



 * The results for the three months ended 30 June 2003 have been
 restated following the adoption of UITF 38.



 Consolidated Balance Sheet at 30 June 2004



                          Notes               2004              2003
                                              GBPm                as
                                          (audited)        restated*
                                                                GBPm
                                                           (audited)
  Fixed assets

  Intangible fixed assets     9                417                536

  Tangible fixed assets       10               376                346

  Investments:

  Investments in                      1                --
  associates

  Investments  -- Share of           72                87
  in joint        gross
  ventures        assets

               -- Share of          (45)             (59)
                  gross
                  liabilities

               -- Transfer            5                 2
                  to
                  creditors

  Total investments in        11                33                 30
  joint ventures and
  associates

  Other fixed asset           11                 2                 44
  investments

  Total investments                             35                 74

                                               828                956

  Current assets

  Stocks                      12               375                370

  Debtors: Amounts falling    13
  due within one year

  -- deferred tax asset                         49                 31

  -- other                                     321                363
                                               370                394

  Debtors: Amounts falling    13
  due after more than one
  year

  -- deferred tax asset                        102                159

  -- other                                      42                 64
                                               144                223

  Cash and liquid
  resources:

  -- current asset                             173                 --
  investments

  -- cash at bank and in                       474                 47
  hand

                                               647                 47

                                             1,536              1,034

  Creditors: Amounts          14           (1,170)              (967)
  falling due within one
  year

  Net current assets                           366                 67

  Total assets less                          1,194              1,023
  current liabilities

  Creditors: Amounts
  falling due after more
  than one year

  -- long-term borrowings     15           (1,076)            (1,152)

  -- accruals and deferred    15              (28)               (20)
   income

                                           (1,104)            (1,172)
  Provisions for                                --                (3)
  liabilities and charges

                                                90              (152)

  Capital and reserves --
  equity

  Called-up share capital     16               971                969

  Share premium               16             1,437              2,536

  Shares to be issued         16                --                  3

  ESOP reserve                16              (30)               (35)

  Merger reserve              16               222                299

  Special reserve             16                14                 --

  Profit and loss account     16           (2,524)            (3,924)

  Shareholders' funds         16                90              (152)
  (deficit)



 * The balance sheet as at 30 June 2003 has been restated following
 the adoption of UITF 38.

 The accompanying notes are an integral part of this consolidated
 balance sheet.

 Consolidated Cash Flow Statement for the year ended 30 June 2004



                                     Notes          2004         2003
                                                    GBPm         GBPm
                                               (audited)    (audited)

  Net cash inflow from operating      17a            882          664
  activities

  Dividends received from joint                        4            4
  ventures

  Returns on investments and
  servicing of finance

  Interest received and similar                        7            3
  income

  Interest paid and similar                         (89)        (127)
  charges

  Interest element of finance                         --          (1)
  lease payments

  Net cash outflow from returns on                  (82)        (125)
  investments and servicing of
  finance

  Taxation

  UK corporation tax paid                           (55)         (18)

  Consortium relief paid                             (3)           --

  Net cash outflow from taxation                    (58)         (18)
  Capital expenditure and
  financial investment

  Payments to acquire tangible                     (132)         (98)
  fixed assets

  Receipts from sales of fixed                       116            1
  asset investments

  Net cash outflow from capital                     (16)         (97)
  expenditure and financial
  investment

  Acquisitions and disposals

  Funding to joint ventures and                      (5)         (15)
  associates

  Repayments of funding from joint                     6            5
  ventures and associates

  Net cash inflow (outflow) from                       1         (10)
  acquisitions and disposals

  Equity dividends paid                             (53)           --

  Net cash inflow before                             678          418
  management of liquid resources
  and financing

  Management of liquid resources      17c          (511)            1
  Financing

  Proceeds from issue of Ordinary                     20            5
  Shares

  Purchase of own shares for ESOP                   (22)           --

  Capital element of finance lease    17b            (1)          (2)
  payments

  Net decrease in debt due after      17b           (75)        (425)
  more than one year

  Net cash outflow from financing                   (78)        (422)

  Increase (decrease) in cash         17c             89          (3)

  Decrease in net debt                17c            676          423


 The accompanying notes are an integral part of this consolidated cash
 flow statement.

  1.   Turnover

                                             2004         2003
                                             GBPm         GBPm
                                        (audited)    (audited)

         Direct-to-home subscribers         2,660        2,341

         Cable subscribers                    215          202

         Advertising                          312          284

         Interactive                          307          218

         Other                                162          141
                                            3,656        3,186




   2.  Operating expenses, net





                 Before  Goodwill   2004    Before Goodwill      2003
               goodwill       and  Total  goodwill      and     Total
                    and  exceptio   GBPm       and exceptio        as
               exceptio       nal (audit exception      nal    restat
                    nal     items    ed)        al    items        ed
                  items      GBPm            items     GBPm      GBPm
                   GBPm  (audited)              as(audited)    (audit
              (audited)                   restated                ed)
                                              GBPm
                                          (audited)

  Programming(i) 1,711        --   1,711      1,604        --   1,604
  Transmission     146        --     146        143        --     143
  and
  related
  functions(i)
  Marketing        396        --     396        400        --     400
  Subscriber       371        --     371        324        --     324
  management
  Administration   257       119     376        243       116     359
  Betting          175        --     175        108        --     108
                 3,056       119   3,175      2,822       116   2,938

(i) The amounts shown are net of GBP11 million (2003: GBP12 million) receivable from the disposal of programming rights not acquired for use by the Group, and GBP28 million (2003: GBP26 million) in respect of the provision to third party broadcasters of spare transponder capacity.

3. Share of joint ventures' and associates' operating results

Goodwill

A credit of GBP11 million arose on the write back of negative goodwill which had arisen on the acquisition of an additional 16.7% stake in Attheraces Holdings Limited in April 2004, taking the Group's stake in Attheraces to 50%. The remaining net GBP1 million charge relates to amortisation of goodwill arising on the acquisition of certain joint ventures and associates.

4. Exceptional items



             Credit  Taxation     2004    Credit   Taxation     2003
             before  (charge)     Total  (charge)  (charge)    Total
           taxation    credit      GBPm  taxation    credit     GBPm
               GBPm      GBPm (audited)      GBPm      GBPm (audited)
             (audit (audited)           (audited) (audited)
                ed)

  Release        --        --        --        5        (2)        3
  of
  provision
  against
  ITV
  Digital
  programm
  ing
  debtors
  (iii)

  Exceptional    --        --        --         5       (2)         3
  operating
  items

  Profit         51        --        51       --         --       --
  on
  disposal
  of fixed
  asset
  invest
  ments (i)

  Amounts        24        --        24     (15)        --       (15)
  written
  back to
  (written
  off)
  fixed
  asset
  investments,
  net
  (ii),(iv)

  Recognition    --        --        --        --       123       123
  of
  deferred
  tax
  asset
  (v)

  Total          75        --        75      (10)       121      111
  exceptional
  items

2004

Other exceptional items

(i) Profit on disposal of fixed asset investments

On 1 March 2004, the Group sold its 20% shareholding in QVC (UK), operator of QVC -- The Shopping Channel, for GBP49 million in cash, realising a profit on disposal of GBP49 million.

On 7 October 2003, the Group disposed of its listed investment in Manchester United plc, realising a profit on disposal of GBP2 million.

(ii) Amounts written back to (written off) fixed asset investments, net

The Group reduced its provision against its minority equity investments in football clubs by GBP33 million, due to the disposal of its investment in Manchester United plc in October 2003 for GBP62 million in cash. The Group also increased its provision against its remaining minority equity investments in football clubs by a further GBP9 million.

2003

Exceptional operating items

(iii) ITV Digital

The Group provided in full against all unprovided balances owed by ITV Digital, following the announcement by the joint administrators of ITV Digital on 30 April 2002 of the closure of pay television services on the platform and their intention to close the administration. During 2003, the Group received GBP5 million from ITV Digital's administrators and released GBP5 million of its exceptional operating provision accordingly.

Other exceptional items

(iv) Amounts written off fixed asset investments, net

At 31 December 2002, the Group made a further provision against its minority investments in football clubs, leading to a non-cash exceptional charge of GBP21 million. Subsequently, the Group reduced its provision against its investment in Chelsea Village plc at 30 June 2003 by GBP3 million, following the agreement to sell its minority investment in July 2003.

At 31 December 2002, the Group reduced its deferred revenue balance relating to minority investments in new media companies by GBP5 million, and reduced both its investment and its provision against the investment in these companies accordingly.

At 31 December 2002, the Group made a provision against its investment in Open TV shares, leading to a non-cash exceptional charge of GBP3 million, bringing the carrying value of the Group's investment in Open TV to nil. During February and March 2003, the Group disposed of its entire investment in Open TV shares, leading to a nil profit or loss on disposal.

(v) Recognition of deferred tax asset

At 30 June 2003, following a review of the forecast utilisation of tax losses within the Group, and as a consequence of a planned reorganisation of certain assets within the Group, there was sufficient evidence to support the recognition of a deferred tax asset arising on losses incurred in the Company. Accordingly, a deferred tax credit of GBP123 million was recognised as an exceptional item.



  5.  Interest




  (a) Interest receivable and similar
  income

                                                    2004         2003
                                                    GBPm         GBPm
                                               (audited)    (audited)
  Group
  Interest receivable on cash and                     8            2
  liquid resources
  Other interest receivable and similar               1            1
  income
                                                      9            3

  Joint ventures and associates
  Share of joint ventures' and                        1            1
  associates' interest receivable

  Total interest receivable and similar              10            4
  income



  (b) Interest payable and similar
  charges
                                                    2004         2003
                                                    GBPm         GBPm
                                               (audited)    (audited)
  Group
  On bank loans, overdrafts and other loans
  repayable within five years, not by
  instalments:

  -- GBP200 million revolving credit                  2            2
  facility ("RCF") (i)

  -- GBP750 million RCF (ii)                         --           27

  -- GBP600 million RCF (ii)                          6            4

  US$650 million of 8.200% Guaranteed                30           31
  Notes, repayable in 2009

  GBP100 million of 7.750% Guaranteed                 8            8
  Notes, repayable in 2009

  US$600 million of 6.875% Guaranteed                30           30
  Notes, repayable in 2009

  US$300 million of 7.300% Guaranteed                14           14
  Notes, repayable in 2006

  Finance lease interest                             --            1

  Other interest payable and similar                 --            1
  charges
                                                     90          118
  Joint ventures and associates
  Share of joint ventures' and                         1          --
  associates' interest payable

  Total interest payable and similar                  91         118
  charges

(i) In March 2003, the Group voluntarily cancelled GBP100 million of its GBP300 million RCF. The remaining GBP200 million RCF expired without being renewed on 29 June 2004.

(ii) In March 2003, the Group entered into a GBP600 million RCF. This facility was used to cancel the previous GBP750 million RCF, which was entered into in July 1999. The facility is available for general corporate purposes, but was undrawn at 30 June 2004. It is due to expire in March 2008.



  6.  Taxation


                  Tax                          Tax
               charge                       charge
             (credit)                     (credit)
                   on                           on
               profit                       profit
               before  Exceptio             before  Exceptio      2003
             exceptio   nal tax     2004  exceptio   nal tax     Total
                  nal    charge    Total       nal    charge        as
                items  (credit)     GBPm     items  (credit)  restated
                 GBPm      GBPm(audited)        as     GBPm       GBPm
            (audited) (audited)           restated (audited) (audited)
                                              GBPm
                                         (audited)

  Current
  tax
  UK             127        --      127        85         2        87
  corporati
  on tax
  Adjustment      (8)       --       (8)        --        --        --
  in
  respect
  of prior
  years
  Total          119        --      119        85         2        87
  current
  tax
  charge
  Deferred
  tax
  Originati       34        --       34      (26)     (123)     (149)
  on and
  reversal
  of
  timing
  differences
  Increase         5        --        5       (2)        --       (2)
  (decrease)
  in
  estimate
  of
  recoverable
  deferred
  tax
  asset in
  respect
  of prior
  years
  Total           39        --       39      (28)     (123)     (151)
  deferred
  tax
  charge
  (credit)
  Share of        --        --       --         2        --         2
  joint
  ventures'
  and
  associates'
  tax
  charge
                 158        --      158        59     (121)      (62)

  All taxation relates to UK corporation tax.


  7.  Equity dividends




                                                   2004         2003
                                              (audited)    (audited)
                                                   GBPm         GBPm
  Interim dividend paid of 2.75p (2003:              53           --
  nil) per Ordinary Share
  Final dividend proposed of 3.25p                   63           --
  (2003: nil) per Ordinary Share
                                                    116           --

  The ESOP has waived its rights to dividends.



  8.  Earnings per share

                   Before     Goodwill    Exceptional          2004
                 goodwill    (audited)          items         After
                      and                   (audited)      goodwill
              exceptional                                       and
                    items                               exceptional
                (audited)                                     items
                                                          (audited)
  Profit on       GBP356m    (GBP109m)         GBP75m       GBP322m
  ordinary
  activities
  after
  taxation
  Earnings          18.3p       (5.6p)           3.9p         16.6p
  per share
  -- basic
  Earnings          18.3p       (5.6p)           3.9p         16.6p
  per share
  -- diluted




                   Before     Goodwill    Exceptional          2003
                 goodwill    (audited)          items         After
                      and                   (audited)      goodwill
              exceptional                                       and
                    items                               exceptional
              as restated                                  items as
                (audited)                                  restated
                                                          (audited)
  Profit on       GBP194m    (GBP121m)        GBP111m       GBP184m
  ordinary
  activities
  after
  taxation
  Earnings          10.2p       (6.4p)           5.8p          9.6p
  per share
  -- basic
  Earnings          10.0p       (6.2p)           5.7p          9.5p
  per share
  -- diluted

Earnings per share is shown calculated by reference to profits both before and after goodwill and exceptional items and related tax, since the Directors consider that this gives a useful additional indication of underlying performance.

9. Intangible fixed assets

The movement in the year was as follows:



                                                   Goodwill
                                                       GBPm
                                                  (audited)
            Net book value at 1 July 2003 (i)           536
            Amortisation charge (ii)                  (119)
            Net book value at 30 June 2004              417

(i) Goodwill of GBP272 million, GBP543 million and GBP5 million, arising on the acquisitions of Sports Internet Group ("SIG"), British Interactive Broadcasting ("BiB") and WAPTV respectively, is being amortised over periods of seven years on a straight-line basis.

In accordance with FRS 11, impairment reviews were performed on the carrying values of BiB and SIG goodwill balances at the end of the first full financial year after acquisition, at 30 June 2002, which did not indicate impairment. Consistent with Group strategy, the business plans on which these reviews were based reflect significant projected increases in betting and other interactive revenues over the subsequent five years. The Group continues to monitor the performance of these businesses and is satisfied that no impairment of goodwill has occurred.

(ii) At 30 June 2004, the Group made a provision of GBP3 million, included within amortisation, against goodwill which arose on the acquisition of Planetfootball.com Limited (a company which provides website services to the sports industry), reducing the carrying value to nil. The provision was made as a result of an impairment review which showed that the expected future cash flows of the business would not support a carrying value for the goodwill.

10. Tangible fixed assets

The movement in the year was as follows:



               Freehold        Short Equipment,    Assets in     Total
                   land    leasehold   fixtures    course of      GBPm
                    and improvements        and construction (audited)
              buildings         GBPm   fittings         GBPm
                   GBPm    (audited)       GBPm    (audited)
              (audited)               (audited)




  Net book          36           35       246           29        346
  value as
  at 1 July
  2003
  Additions         --           --        61           72        133
  Disposals         --           --       (1)           --        (1)
  Depreciation     (1)          (3)      (98)           --      (102)
  Net book          35           32       208          101        376
  value as
  at 30 June
  2004



  11.   Fixed asset investments




                                                                 2003
                                                  2004    as restated
                                                  GBPm           GBPm
                                             (audited)      (audited)
  Investments in joint ventures and                 33             30
  associates
  Other investments                                  2             44
  Total fixed asset investments                     35             74



  12.  Stocks




                                                 2004         2003
                                                 GBPm         GBPm
                                            (audited)    (audited)
    Television programme rights                   322          337
    Set-top boxes and related equipment            49           29
    Raw materials and consumables                   2            2
    Other goods held for resale                     2            2
                                                  375          370

At least 87% (2003: 79%) of the existing television programme rights at 30 June 2004 will be amortised within one year.



   13.  Debtors




                                                    2004         2003
                                                    GBPm         GBPm
                                               (audited)    (audited)
  Amounts falling due within one year
  Trade debtors                                      165          171
  Amounts owed by joint ventures and                   8           16
  associates
  Amounts owed by other related parties                2           --
  Other debtors                                        3            6
  Prepaid programme rights                            35           54
  Prepaid transponder rentals                         15           17
  Advance corporation tax                             --           40
  Deferred tax asset                                  49           31
  Other prepayments and accrued income                93           59
                                                     370          394
  Amounts falling due after more than one
  year
  Prepaid programme rights                             6            3
  Prepaid transponder rentals                         30           49
  Deferred tax asset                                 102          159
  Other prepayments and accrued income                 6           12
                                                     144          223


  14.  Creditors: Amounts falling due within one year




                                                    2004         2003
                                                    GBPm         GBPm
                                               (audited)    (audited)
  Trade creditors                                    390          323
  Amounts due to joint ventures and                    8            1
  associates
  Amounts due to related parties                      40           25
  UK corporation tax                                  48           28
  VAT                                                 92           62
  Social security and PAYE                             8           --
  Proposed dividend                                   63           --
  Defined contribution pension scheme                  1            1
  creditor
  Other creditors                                     60           54
  Accruals and deferred income                       460          473
                                                   1,170          967

Included within trade creditors are GBP250 million (2002: GBP226 million) of US dollar-denominated programme creditors. At least 80% (2003: 90%) of these were covered by forward rate currency contracts.

15. Creditors: Amounts falling due after more than one year



                                                    2004         2003
                                                    GBPm         GBPm
                                               (audited)    (audited)
  Long-term borrowings
  GBP600 million RCF                                  --           75
  US$650 million of 8.200% Guaranteed                413          413
  Notes, repayable in 2009
  GBP100 million of 7.750% Guaranteed                100          100
  Notes, repayable in 2009
  US$600 million of 6.875% Guaranteed                367          367
  Notes, repayable in 2009
  US$300 million of 7.300% Guaranteed                189          189
  Notes, repayable in 2006
  Obligations under finance leases                     7            8
                                                   1,076        1,152
  Other
  Accruals and deferred income                        28           20
                                                   1,104        1,172

In March 2003, the Group entered into a GBP600 million RCF. This facility was used to cancel a GBP750 million RCF, which had been agreed in July 1999, and can be used for general corporate purposes. The GBP600 million facility has a maturity date of March 2008, and interest accrues at a margin of between 0.600% and 1.125% above the London Inter-Bank Offer Rate ("LIBOR"), dependent on the Group's Net debt:EBITDA leverage ratio (as defined in the loan agreement). Until June 2004, the margin was fixed at 1.125%, and shall not fall below 0.700% per annum above LIBOR prior to March 2006.

Also in March 2003, the Group voluntarily cancelled GBP100 million of the GBP300 million March 2001 RCF. The remaining GBP200 million RCF expired without being renewed on 29 June 2004.

16. Reconciliation of movement in shareholders' funds

Movement in shareholders' funds includes all movements in reserves.



                                    Share        Share    Shares to
                                  capital      premium    be issued
                                     GBPm         GBPm         GBPm
                                (audited)    (audited)    (audited)
  At 1 July 2003 -- as                969        2,536            3
  previously stated
  Prior year adjustment                --           --           --
  At 1 July 2003 as restated          969        2,536            3
  Issue of share capital                2           21          (3)
  ESOP shares utilised                 --           --           --
  ESOP shares purchased                --           --           --
  Profit for the financial             --           --           --
  year
  Dividends                            --           --           --
  Share premium reduction                      (1,120)           --
  Transfer from merger                 --           --           --
  reserve
  At 30 June 2004                     971        1,437           --




                                                             Profit
                        ESOP       Merger      Special     and loss
                     reserve      reserve      reserve      account
                        GBPm         GBPm         GBPm         GBPm
                   (audited)    (audited)    (audited)    (audited)

  At 1 July               --          299           --      (3,912)
  2003 -- as
  previously
  stated
  Prior year            (35)           --           --         (12)
  adjustment
  At 1 July             (35)          299           --      (3,924)
  2003 as
  restated
  Issue of                --           --           --           --
  share
  capital
  ESOP shares             27           --           --           11
  utilised
  ESOP shares           (22)           --           --           --
  purchased
  Profit for              --           --           --          322
  the
  financial
  year
  Dividends               --           --           --        (116)
  Share                   --           --           14        1,106
  premium
  reduction
  Transfer                --         (77)           --           77
  from merger
  reserve
  At 30 June            (30)          222           14      (2,524)
  2004




                                   Total equity shareholders' funds
                                                          (deficit)
                                                               GBPm
                                                          (audited)
  At 1 July 2003 -- as previously                             (105)
  stated
  Prior year adjustment                                        (47)
  At 1 July 2003 as restated                                  (152)
  Issue of share capital                                         20
  ESOP shares utilised                                           38
  ESOP shares purchased                                        (22)
  Profit for the financial year                                 322
  Dividends                                                   (116)
  Share premium reduction                                        --
  Transfer from merger reserve                                   --
  At 30 June 2004                                                90

Share premium reduction

On 10 December 2003, the High Court approved a reduction in the Company's share premium account of GBP1,120 million, as approved by the Company's shareholders at the Annual General Meeting held on 14 November 2003. The reduction had the effect of eliminating the Company's deficit on its profit and loss account as at 30 September 2003 of GBP1,106 million, and creating a non-distributable special reserve of GBP14 million, which represents the excess of the share premium reduction over the deficit.

Share option schemes

During the period the Company issued shares with a market value of GBP26 million (2003: GBP6 million) in respect of the exercise of options awarded under various share option schemes, with GBP20 million (2003: GBP5 million) received from employees.

At 30 June 2004, the Group's ESOP held 4,747,515 Ordinary Shares in the Company at an average value of GBP6.25 per share. The 4,339,497 shares utilised during the period relate to the exercise of LTIP, KCP and Executive Share Option Scheme awards. As a result of the adoption of UITF 38, the Group's ESOP shares, which were previously held within investments, are now presented as a deduction from shareholders' funds. In addition, the brought forward profit and loss reserve at 1 July 2003 was reduced by GBP12 million. The impact of adopting UITF 38 was accordingly to reduce net assets at 1 July 2003 by GBP47 million, and to reduce profit for the year to 30 June 2003 by GBP6 million.

17. Notes to consolidated cash flow statement

(a) Reconciliation of operating profit to operating cash flows



              Before   Goodwill     2004    Before  Goodwill     2003
            goodwill        and    Total  goodwill       and    Total
                 and   exceptio     GBPm       and  exceptio       as
            exceptio        nal(audited)    except       nal restated
                 nal      items              ional     items     GBPm
               items       GBPm              items      GBPm (audited)
                GBPm  (audited)                 as (audited)
           (audited)                      restated
                                              GBPm
                                         (audited)

  Operating      600     (119)      481        364     (116)      248
  profit
  Depreciat      102        --      102         98        --       98
  ion
  Amortisat       --       119      119         --       121      121
  ion of
  goodwill
  and
  other
  intangible
  fixed
  assets
  Loss on          1        --        1         --        --       --
  disposal
  of fixed
  assets
  (Increase)     (5)        --      (5)         44        --       44
  decrease
  in stock
  Decrease        17        --       17         88        --       88
  in
  debtors
  Increase       170        --      170         66        --       66
  in
  creditors

  Decrease       (3)        --      (3)        (1)        --      (1)
  in
  provision

  Net cash       882        --      882        659         5      664
  inflow
  from
  operating
  activities





  (b) Analysis of changes
  in net debt
                                        At     Cash flow           At
                                     1 July         GBPm      30 June
                                       2003    (audited)         2004
                                       GBPm                      GBPm
                                  (audited)                 (audited)
  Overnight deposits                     33           40           73
  Other cash                             14           49           63
                                         47           89          136
  Short-term deposits                    --          338          338
  Commercial paper                       --          173          173
  Cash and liquid                        47          600          647
  resources
  Debt due after more than          (1,144)           75      (1,069)
  one year
  Capital element of                    (8)            1          (7)
  finance leases
  Total debt and capital            (1,152)           76      (1,076)
  element of finance
  leases
  Total net debt                    (1,105)          676        (429)

 (c) Reconciliation of net cash flow to movement in net debt



                                                    2004         2003
                                                    GBPm         GBPm
                                               (audited)    (audited)
  Increase (decrease) in cash                         89          (3)
  Increase (decrease) in short-term                  338          (1)
  deposits
  Increase in commercial paper                       173           --
  Cash outflow resulting from decrease                76          427
  in debt and lease financing
  Decrease in net debt                               676          423
  Net debt at beginning of year                  (1,105)      (1,528)
  Net debt at end of year                          (429)      (1,105)

17. Notes to consolidated cash flow statement (continued)

(d) Major non-cash transactions

2004

Share premium reduction

On 10 December 2003, the High Court approved a reduction in the Company's share premium account of GBP1,120 million, as approved by the Company's shareholders at the Annual General Meeting held on 14 November 2003. The reduction had the effect of eliminating the Company's deficit on its profit and loss account as at 30 September 2003 of GBP1,106 million, and creating a non-distributable special reserve of GBP14 million, which represents the excess of the share premium reduction over the deficit.

WAPTV

On 30 September 2003, the Company issued 338,755 (2003: 169,375) Ordinary Shares to satisfy the remaining contingent consideration in respect of the acquisition of the remaining 5% interest in WAPTV Limited which occurred in May 2001.

2003

Issue of shares -- deferred consideration for BiB

On 11 November 2002, the Company issued 43.2 million shares with a fair value of GBP253 million to HSBC, Matsushita and BT in respect of deferred consideration for the acquisition of the remaining 67.5% of BiB in May and June 2001.

18. EBITDA

EBITDA (Earnings before interest, taxation, depreciation and amortisation) is calculated as operating profit before depreciation and amortisation or impairment of goodwill and intangible fixed assets.

19. Post balance sheet events

Potential legal claim

The Group anticipates issuing and serving a claim in the near future for a material amount against an information and technology solutions provider, which had provided services to the Group as part of the Group's investment in Customer Relationship Management ("CRM") software and infrastructure. The amount that will be recovered by the Group will not be finally determined until resolution of the claim.

Capital investment programme

The Group intends to invest an additional approximately GBP450 million on capital expenditure over the four years to 30 June 2008, in order to support its long-term growth. This is in addition to ongoing core maintenance capital expenditure which is expected to remain at about GBP100 million per annum over the same period. The additional expenditure will principally relate to enhancement of Sky's Osterley campus, a new call centre and training facility, and continuation of the current CRM and Advanced Technology Centre projects.

----------------------------------------------------------------------

(This financial information does not constitute statutory accounts for the purpose of section 240 of the Companies Act 1985. The financial information for the year ended 30 June 2004 has been extracted from the statutory accounts of British Sky Broadcasting Group plc for the year ended 30 June 2004, which have not yet been filed with the Registrar of Companies, but on which the auditors gave an unqualified report, and which did not contain a statement under section 237 (2) or (3) of the Companies Act 1985, on 3 August 2004. The preliminary announcement was approved by the Board of Directors on 3 August 2004.)

(The financial information for the three months ended 30 June 2004 and 30 June 2003 is unaudited.)

(The financial information for the year ended 30 June 2003 has been extracted from the statutory accounts of British Sky Broadcasting Group plc for the year ended 30 June 2003, with the exception of the restatement arising from the change in accounting policy described above. The statutory accounts on which the auditors gave an unqualified report and which did not contain a statement under section 237 (2) or (3) of the Companies Act 1985, have been filed with the registrar of Companies.)



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