Broder Bros., Co. to Announce Second Quarter 2004 Results on August 10, 2004


PHILADELPHIA, Aug. 6, 2004 (PRIMEZONE) -- Broder Bros., Co. will release the financial results for its second quarter 2004 on Tuesday, August 10, 2004. The Company will conduct a conference call on the same day at 3:30 p.m. Eastern Time to discuss its second quarter 2004 results. Participating on the conference call will be Vince Tyra, Chief Executive Officer, David Hollister, Chief Financial Officer and Mark Barrocas, Executive Vice President. The domestic dial-in number for the call is (800) 361-0912.

For those unable to participate in the conference call, a replay will be available beginning August 10, 2004 at 5:30 p.m. Eastern Time until August 16, 2004 at 11:59 p.m. Eastern Time. To access the replay, dial (888) 203-1112. The access code is 771906.

About Broder Bros., Co.

Broder Bros., Co. owns and operates two leading brands in the imprintable sportswear industry: "Broder" and "Alpha". Through these two long-standing and well-recognized industry leaders, the Company operates 15 distribution centers, strategically located throughout the United States, with the capability to ship over 80% of the population in one day and 98% of the population in two days. The imprintable sportswear industry is characterized by a highly fragmented customer base comprised primarily of regional and local decorators who, primarily because of their size, do not generally purchase directly from manufacturers. The Company provides the resources to handle small-order sizes, while offering broad selection, depth of inventory and rapid delivery. The Company's customers are decorators who decorate the blank products it supplies and then in turn sell to a wide variety of end-use consumers.

Both the Broder and Alpha brands offer unparalleled customer service, product selection, industry leading catalogs and marketing materials that have been central to the success of each brand. The Company offers all of the leading industry product styles including those manufactured by Gildan, Hanes, Jerzees, Fruit of the Loom, and Anvil, as well as many exclusive brands including Nike Golf, Champion, Columbia Sportswear, Perry Ellis and Weatherproof. The Company has also developed proprietary brands including Devon & Jones, Authentic Pigment, Luna Pier, HYP and Desert Wash.

Broder Bros., Co. was purchased in May 2000 by Bain Capital, one of the leading private equity investment firms in the world. Subsequent to Bain's purchase of Broder Bros., Co., the Company expanded its geographic reach and market share through the acquisitions of St. Louis T's in 2000, Full Line Distributors and Gulf Coast Sportswear in 2001, and T-Shirts & More and Alpha Shirt Company in 2003.

Broder Bros., Co. headquarters are located at 401 E. Hunting Park Ave., Philadelphia, PA 19124. Further information can be found on the Company's web-sites: www.broderbros.com and www.alphashirt.com.

About Bain Capital

Established in 1984, Bain Capital is one of the world's leading private investment firms with over $16 billion in assets under management. Bain Capital's family of funds includes private equity, venture capital, public equity and leveraged debt assets. Bain Capital's competitive advantage is grounded in a people-intensive, value-added investment approach that enables the firm to deliver industry-leading returns for its investors.


            

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