United Online Introduces emailMyName Vanity Email Service

Low-Cost, Feature-Rich Email Service Enables Consumers to Create Customized Email Address Under the .US Domain


WESTLAKE VILLAGE, Calif., Aug. 9, 2004 (PRIMEZONE) -- United Online, Inc. (Nasdaq:UNTD), a leading provider of consumer Internet subscription services, today announced the launch of emailMyName, a low-cost, feature-rich email service that enables consumers to create a personalized email address based on their first and last name. By developing an email address based on this approach, emailMyName allows consumers to establish a clear and simple address that is memorable and useful. In addition to the vanity address, emailMyName has a long list of features, including the ability to create a central email hub allowing the consumer to access and read all their email addresses in one location.

"With emailMyName, United Online is capitalizing on a very recognizable .US domain and creating an exciting service that enables consumers to create the only email address they'll ever need," stated Mark R. Goldston, chairman, CEO and president of United Online. "Imagine being able to tell someone, just 'email my name.' It's a unique approach to the most popular application on the Internet today."

In addition to personalized vanity email, emailMyName provides the following features:

Create an Email Hub -- Included in the subscription is the ability to read email from all your email addresses, creating a central hub to take care of your communication needs. By maintaining one central email address, consumers will be able to change their ISP without having to sacrifice their email address.

Universal Email Access -- emailMyName is accessible from any Internet connection regardless of Internet access service (cable broadband, DSL, wireless, dial-up, etc.) via the easy-to-use Webmail interface or a program that supports POP3 offline email access such as Outlook Express.

1 GB of Storage -- Virtually unlimited room to store more of what's important to you (emails, files, attachments, photos, etc.).

Spam Protection -- Built on United Online's proven spam-blocking technology, emailMyName blocks more than 90% of junk mail, providing a safe harbor for messaging.

No Advertising -- No third-party banner ads, pop-ups or contextual advertising based on message content.

Email Forwarding -- Automatically forwards your emailMyName messages to another email address.

emailMyName is available at www.emailmyname.us or www.emailmyname.com and costs only $1.99 a month(1), roughly half that of similar email services from Yahoo! and Hotmail(2). United Online owns thousands of domains in the .US top-level domain (TLD). Known as "America's Internet Address(TM)," the .US domain registration is the official country code TLD for the United States.

For more information on emailMyName or the competitive landscape, please go to www.emailmyname.com or www.mysite.com.

About United Online

United Online, Inc. (Nasdaq:UNTD) is a leading provider of consumer Internet subscription services through a number of brands, including NetZero and Juno. The company's pay services include Internet access, accelerated dial-up services, premium email, and personal Web-hosting and domain services. It also offers consumers free Internet access, email and Web hosting. The company's access services are available in more than 8,000 cities across the United States and in Canada. United Online is headquartered in Westlake Village, CA, with offices in New York City, San Francisco, CA, Orem, UT, and Hyderabad, India.

This release contains forward-looking statements within the meaning of the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. These include, but are not limited to, statements regarding the price, quality and performance of our Internet service and the new product and quotes from management in this press release. These statements are based on the company's current expectations or beliefs and are subject to a number of risks and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements. The potential risks and uncertainties include, among others, technological, performance and other risks associated with introducing and commercializing a new product. More information about potential factors that could affect the company's business and financial results is included in the company's Form 10-Q and other filings with the Securities and Exchange Commission (http://www.sec.gov) including (without limitation) information under the captions "Management's Discussion and Analysis of Financial Condition and Results of Operations" and "Risk Factors."

(1) -- Service billed upfront for a non-refundable yearly cost of $23.88.

(2) -- Comparison based on standard pricing as of 8/1/2004 for Yahoo! Mail Plus service with personal address feature and Hotmail Plus service with personal address feature.



            

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