uWink Announces Order Backlog for Q-3 Due to Increased 'Bear Shop' Demand


LOS ANGELES, Aug. 16, 2004 (PRIMEZONE) -- uWink, Inc. (OTCBB:UWNK), a designer, developer and marketer of entertainment software for video game terminals and amusement vending machines, today announced a stronger than expected order backlog for Q-3. Owing primarily to increasing demand for its "Bear Shop" product, the Company anticipates Q-3 sales approaching $2 million. "Bear Shop" began customer testing in June and started shipping later that same month. Presently, "Bear Shop" has generated orders exceeding the Company's existing manufacturing capacity, resulting in the engagement of two additional contract manufacturers to satisfy demand. Both will commence shipments in September, thus allowing for a substantial portion of current backlog to be delivered in Q3. The patent-pending "Bear Shop" provides customers with an interactive purchasing experience, allowing them to select a teddy bear and then dress and accessorize it while viewing the results onscreen. Once the user chooses the product mix, products are vended in a proprietary packaging solution in less than 20 seconds.

Ray Hibarger, uWink's Executive VP of Sales and Marketing commented, "While we knew early on that the 'Bear Shop' machine was earning well, we were pleasantly surprised by the market's reaction. We are continuing to improve the software and offered product and are eager to see the response to the new offerings. Because the machine can be easily converted to offer new products and new interactive experiences, it allows for unlimited earnings potential for operators."

About uWink

uWink, Inc. is a technology-based entertainment company focused on the emerging medium of mass-market digital entertainment, including the launch of a hybrid class of ENcommerce (entertainment commerce) games, terminals and vending machines. uWink is led by Nolan Bushnell, who was the founder and former CEO of Atari Corporation and Chuck E Cheese's Pizza Time Theater. At uWink, Mr. Bushnell has focused his skills on creating, developing and launching innovative consumer entertainment concepts with broad mass-market appeal. uWink continues to expand its installed base of entertainment platforms concurrent with the development of a range of new concepts that target fresh market opportunities and applications.

Forward Looking Statements

The statements contained in this press release that are not historical are "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended (the "Securities Act"), and Section 21E of the Securities Exchange Act of 1934, as amended (the "Exchange Act"), including statements, without limitation, regarding our expectations, beliefs, intentions or strategies regarding the future. uWink intends that such forward-looking statements be subject to the safe-harbor provided by the Private Securities Litigation Reform Act of 1995. Such forward-looking statements relate to, among other things: (1) the success of Bear Shop sales and (2) uWink's expected revenue and earnings growth. These statements are qualified by important factors that could cause uWink's actual results to differ materially from those reflected by the forward-looking statements. Such factors include but are not limited to: (1) uWink's ability to obtain development financing as and when needed, (2) uWink's ability to generate and sustain profitable operations, and (3) the market's acceptance of uWink's products and services. These statements, and other forward-looking statements, are not guarantees of future performance and involve risks and uncertainties as more fully described in uWink's periodic filings with the Securities and Exchange Commission. uWink assumes no obligation to update any of the forward-looking statements in this release.



            

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