Winmax Trading Group, Inc. Expands Retail Merchant Units


MIAMI, Aug. 23, 2004 (PRIMEZONE) -- Winmax Trading Group, Inc. (Pink Sheets:WMTG) is pleased to announce that it has entered the two new retail market regions of California and New York. Under the banner of The Gem Store, it has opened its 2nd retail merchant unit (RMU) in Orange County and signed the first In-line store (boutique) in the "SOHO" area of New York City. This In-line Store is scheduled to be opened in September of this year. This will bring the company's total to 13 retail outlets in North America.

About The Gem Store

As a division of Winmax Trading Group, Inc. (WMTG), The GemStore is engaged in designing, branding, marketing and distributing a full range of fine jewelry, which has been built on a vertical integration strategy and an unwavering commitment to quality and service. The GemStore, Inc. and www.thegemstore.com is supported by a growing precious gemstone asset-base. Winmax deals directly with suppliers of all qualities of precious gems that come from other direct sources. All stones are then transferred to some of the world's best facilities for processing. High quality cutting of the gemstones brings out their true brilliance.

The current market for gemstones is flourishing. Winmax is responding to the demand in the marketplace by taking gemstone jewelry straight to the global consumer via retail stores and the Internet. Because Winmax controls its entire jewelry production cycle, consumers are offered quality-crafted jewelry at incomparable prices. We reinforce this ability through our "Lowest Price Guarantee", which ensures that nobody can beat our prices on the same quality, comparable design jewelry.

This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Winmax Trading Group, Inc. is referred to herein as "we" or "our." The words or phrases "would be," "will allow," "intends to," "will likely result," "are expected to," "will continue," "is anticipated," "estimate," "project," or similar expressions are intended to identify "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements include those concerning the beneficial nature of the business of the Company's subsidiaries, Winmax Media and Winmax Internet Solutions and our corporate strategy and operational plans. Actual results could differ materially from those projected in the forward-looking statements as a result of a number of risks and uncertainties, including: (a) intense competition in the web development design, web casting, Internet solutions and e-commerce business, as well as the gemstone business; (b) whether we are able to manage our planned growth efficiently, including whether our management will be able to identify, hire, train, retain, motivate and manage required personnel or that management will be able to manage and exploit existing and potential market opportunities successfully; (c) whether we are able to generate sufficient revenues or obtain financing to sustain and grow our operations, including the ability to support any possible future exploration activities; and (d) should we engage in testing and exploration activities, we will be subject to regulatory concerns, including those regulations pertaining to environmental permitting of operations, air quality, water quality and wildlife monitoring, safety regulations, claim filings and maintenance inspection and monitoring, all of which would subject us to substantial costs (See documents we have filed with the Securities and Exchange Commission, including but not limited to our annual reports on Form 10-KSB and our quarterly reports on Form 10-QSB). Statements made herein are as of the date of this press release and should not be relied upon as of any subsequent date. Unless otherwise required by applicable law, we do not undertake, and we specifically disclaim any obligation, to update any forward-looking statements to reflect occurrences, developments, unanticipated events or circumstances after the date of such statement.



            

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