Maui General Store Signs Letter of Intent with Gensler as Architect for Caribbean Joe Retail Stores


HANA, Hi., Aug. 24, 2004 (PRIMEZONE) -- Richard Miller, President and CEO of Maui General Store, Inc. (OTCBB:MAUG), announced that it has signed a Letter of Intent with Gensler, a leading international architectural, design, planning and strategic consulting firm, to provide architectural and design services to its forthcoming Caribbean Joe retail stores.

Gensler brings an innovative approach to architectural services in that it partners with companies to achieve measurable business and organizational goals through the use of design. For over 35 years, Gensler has been a pioneer in creating great places that enhance the quality of work and life. Today, Gensler has nearly 1,700 associates and staff with offices in 25 cities worldwide. Gensler's long list of international clients contains both Fortune 100 and Inc. 100 companies, including The Gap, Aveda, Toys "R" Us, Burberry, Volkswagen and ING.

Miller states "The addition of Gensler to our team gives us surety of a retail environment capable of both attracting customers and effectively merchandising Caribbean Joe's great product line. Gensler is expert at matching retail product with a specific customer demographic and real estate space. Their initial designs have been spectacular; I can't wait to have the first store operational."

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The statements made in this press release, which are not historical facts, contain certain forward-looking statements concerning potential developments affecting the business, prospects, financial condition and other aspects of the company to which this release pertains. The actual results of the specific items described in this release, and the company's operations generally, may differ materially from what is projected in such forward-looking statements. Although such statements are based upon the best judgments of management of the company as of the date of this release, significant deviations in magnitude, timing and other factors may result from business risks and uncertainties including, without limitation, the company's dependence on third parties, general market and economic conditions, technical factors, the availability of outside capital, receipt of revenues and other factors, many of which are beyond the control of the company. The company disclaims any obligation to update information contained in any forward-looking statement.



            

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