CERRITOS, Calif., Sept. 1, 2004 (PRIMEZONE) -- Mass Connections(tm), the nation's industry leader in retail marketing services and consumer related promotions, announced the results of the nation's largest bubble blowing contest and gum distribution for Concord Confections, Inc. Mass Connections distributed the chewing gum for the 5th Annual Dubble Bubble Bubble Blowing Contest, executing over 3,000 bubble blowing contests in Wal-Mart Stores across the U.S., all on the same day. The top six winners were selected nationally to go to the U.S. National Dubble Bubble Finals in New York City and an appearance on NBC's The Today Show.
Mass Connections' event personnel distributed the popular chewing gum treat at Wal-Mart locations nationwide, much to the enjoyment of the bubble blowing children that visited the event operated by Mass Connections' event personnel. Shannon Cooke, Product Manager for Concord Confections, parent company for Dubble Bubble, expressed her immense satisfaction over Mass Connections' participation and the importance of in-store events: "You and your team have made the entire Retailtainment event process 'turnkey' from planning through execution. In-store sampling and Retailtainment events are a great avenue to capture consumers at the point of purchase, generate excitement about the product, and influence their decision through sampling."
Mass Connections conducts campaigns and distributes the latest consumer products in America's top retailers. The Dubble Bubble campaign is one of many successes the company has produced over the last year, including the "Join the Fight" initiative to combat childhood obesity, as well as the "Connecting With Our Soldiers" campaign that allows consumers to write to soldiers in harm's way.
Caroline Nakken, President and CEO of Mass Connections, was pleased at the turnout and response for the Dubble Bubble event. "I am proud of Mass Connections' involvement in the Dubble Bubble Blowing Contest. The children who participated in the contest had a lot of fun trying to blow large bubbles and the event was a huge success for Dubble Bubble and participating Wal-Mart stores."
About Mass Connections
Mass Connections, based in Cerritos, California, is the nation's leader in consumer in-store events and promotions. Mass Connections has evolved services in designing, creatives, sourcing components/premiums, and fulfillment/distribution for in-store events. With nearly 30 years of experience in event promotion, the company focuses on programs that deliver memorable, measurable, effective messages to America's consumers. Mass Connections' retail, consumer product, and marketing divisions design and implement events and campaigns for America's largest brands and retailers. For more information on Mass Connections, visit them on the web at www.massconnections.com or call toll free at 1-800-275-6650.