ARM Opens Beijing Office To Support Strong Regional Growth


Cambridge, UK, Sept. 7, 2004 (PRIMEZONE) -- APPROVED - UNDER EMBARGO UNTIL 10AM UK TIME, TUESDAY, 7 SEPTEMBER 2004

Key message points for journalists and analysts:

* The opening of the Beijing office marks a significant milestone for ARM as it strengthens its presence in China - providing better support for regional Partners and enabling the company to capitalize on the surge in regional growth. * ARM has also signed four new license agreements in the region - which further demonstrates regional momentum and its commitment to help local companies leverage the latest semiconductor IP for further technological development.

ARM OPENS BEIJING OFFICE TO SUPPORT STRONG REGIONAL GROWTH

Signs License Agreements with CoreTek, HOPEN and SMIC and ZRRT

BEIJING, CHINA AND CAMBRIDGE, UK - Sept. 7, 2004 - ARM (LSE: ARM, Nasdaq: ARMHY), today announced the opening of its Beijing office, focused on supporting Partners and leveraging strong growth opportunities in this fast-developing market. On the same day, ARM also announced four new strategic license agreements with CoreTek, HOPEN, Semiconductor Manufacturing International Corporation (SMIC), and ZRRT.

The ARM Beijing office will serve as a sales and marketing resource for China and is strategically located to provide regional support for the ARM(R) Partners located in Beijing. These Partners include fabless chip designers, Chinese IC design centers, universities and academic research organizations, foundries, OEM manufacturers and other third parties.

Today's official opening ceremony will be attended by industry and government leaders, including Stephen Timms, Minister of State for Energy, e-Commerce and Postal Services of the UK Government; Tudor Brown, COO of ARM; and Jun Tan, president of ARM China.

"Beijing is widely acknowledged as one of the biggest semiconductor and IT centers in China. We see this office opening as a significant step in increasing our commitment to the China market," said Tudor Brown, COO, ARM. "ARM Partners have shipped more than one billion ARM processors in the past year, and we see China as a key market for further success with the ARM architecture over the next few years."

The Beijing office will serve as a strong local hub for ARM in helping its Partners achieve success by providing leading intellectual property that enables local companies to reduce their time to market and create competitive high-value products and solutions based on the ARM architecture. ARM opened its first office in Mainland China, ARM Consulting (Shanghai) Co. Ltd., a wholly owned foreign enterprise, in Shanghai in July 2002.

"By establishing a local office in Beijing, we will be strategically positioned to support our key Partners as well as leverage the strong growth in this region," said Jun Tan, president of ARM China. "With today's announcement, we are continuing to demonstrate our commitment to developing industry-leading technology and supporting existing and prospective Partners - helping to grow together in China's fast-developing semiconductor industry."

ARM also announced four new license agreements with Partners in China. These announcements include licenses for the ARM Jazelle(R) Enabling Technology Kit (JTEKTM) signed by Beijing-based ZRRT Communications Technology Co., Ltd., CoreTek Systems Inc. and HOPEN. In addition, SMIC has licensed the ARM926EJTM microprocessor and its associated Embedded Trace MacrocellTM (ETM9TM) on-chip debug peripheral.

About ARM ARM designs the technology that lies at the heart of advanced digital products, from wireless, networking and consumer entertainment solutions to imaging, automotive, security and storage devices. ARM's 16/32-bit RISC microprocessors, data engines, peripherals, software and tools, combined with the company's broad Partner community, provide a total system solution that offers a fast, reliable path to market for leading electronics companies. More information on ARM is available at http://www.arm.com. ARM and Jazelle are registered trademarks of ARM Limited. ARM926EJ, Embedded Trace Macrocell, ETM9, and JTEK are trademarks of ARM Limited. All other brands or product names are the property of their respective holders. "ARM" is used to represent ARM Holdings plc (LSE: ARM and Nasdaq: ARMHY); its operating company ARM Limited; and the regional subsidiaries ARM INC.; ARM KK; ARM Korea Ltd.; ARM Taiwan; ARM France SAS; ARM Consulting (Shanghai) Co. Ltd.; and ARM Belgium N.V.



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Contact Details:

ARM PRESS OFFICE:
+44 208 996 4141
Niall O'Malley
Text 100
+44 208 996 4143
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