DigiLava Enhances Functionality for Local Area Yellow Pages With New WebBuilder 2.0 to Boost Significant Sales


SAN FRANCISCO, Sept. 9, 2004 (PRIMEZONE) -- DigiLava, Inc. (Pink Sheets:DGLV), a recognized pioneer provider of rich-media direct marketing for businesses and enterprises, today launched WebBuilder 2.0, a complete upgrade of its website builder solution which builds on its user-friendly and customizable application platform. The new version of WebBuilder features a new user-friendly interface, online WYSIWYG element, quick keyword search engine submission tool and new website file management system. DigiLava expects a dramatic sales increase due to the release of its new WebBuilder 2.0.

"The previous version of WebBuilder has already made an incredible progress in acquiring an extensive customer base of small business users, and in providing industry benchmarks for website performance. Now, the new 2.0 is going to enhance the solution of our strategic partner, Local Area Yellow Pages' core features and functionalities, which will generate more revenue to them, which will eventually benefit our company," said Baldwin Yung, CEO of DigiLava.

On March 9, 2004, the company announced the intent to acquire Local Area Yellow Pages, its Strategic Partner. "We strongly believe that the enhancement of technology offered by DigiLava to our business users will have a major impact in generating more revenue to achieve our financial goals," said Chris Chen, VP-COO of Local Area Yellow Pages, Inc.

WebBuilder 2.0 will be utilized by the customers of DigiLava's subsidiary-pending, Local Area Yellow Pages. Local Area Yellow Pages is America's choice for local business' searches on the World Wide Web. Local Area Yellow Pages is a comprehensive and invaluable nationwide business portal that allows consumers to quickly access local and online business information, including maps; links to featured business websites and other valuable tools and resources.

The new WebBuilder is a completely web-based, hosted, user-friendly online solution for small businesses, organizations and entrepreneurs, giving access to hundreds of the best website designs, effective functionality and tools to manage individual websites. It enables businesses to easily have a World Wide Web presence and affordably maintain their own websites. Its focus is to provide a point-and-click methodology with user-friendly and non-technical features to help them improve their online goals.

About DigiLava

Founded in 1998, DigiLava, Inc. is a leading San Francisco-based Application and Business Service Provider (ABSP) of permission-based digital direct response marketing and communications that offers empowering technology to direct marketers, web publishers and advertisers. The company's core products and services enable clients to optimize their marketing and advertising campaigns by effectively delivering and tracking online video enhanced rich-media promotions, newsletters, PR & IR releases and distance learning, including purchases, pass-along and new customer acquisition.

For additional information about DigiLava, please visit http://www.digilava.com.

About Local Area Yellow Pages

Local Area Yellow Pages is America's choice for local business' searches on the World Wide Web. Local Area Yellow Pages is a comprehensive and invaluable nationwide business portal that allows consumers to quickly access local and online business information, including maps, links to featured business websites and other valuable tools and resources. The company's website is continually updated and improved to ensure a simple and friendly experience for users. Local Area Yellow Pages' full Internet service, Business Internet Package (BIP), empowers businesses with a quick, easy and affordable way to create a web presence and maintain local brand awareness. BIP offers Unlimited Internet Access, Featured Listing, Business Web Sites, Business Email System, Automatic Search Engine Submission, and Members-Only Promotions.

Additional information about Local Area Yellow Pages available at: http://www.localyp.com.

Forward-looking statements in this release are made pursuant to the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. Investors are cautioned that such forward-looking statements involve risks and uncertainties, including without limitation, continued acceptance of the company's products, increased levels of competition for the company, new products and technological changes, the company's dependence on third-party suppliers, and other risks detailed from time to time in the company's periodic reports filed with the Securities and Exchange Commission.



            

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