LANGHORNE, Pa., Sept. 14, 2004 (PRIMEZONE) -- eGames, Inc. (OTCBB:EGAM), a publisher of Family Friendly(tm), affordable consumer entertainment PC software games, today announced the creation of the eGames "Pennies Count Too!" fund. For fiscal 2005, eGames will contribute a penny for every eGames title sold at North American retail locations and online through the Internet to a fund for charitable causes. "Based on the number of eGames units sold in fiscal 2004 in North America, we expect to sell between 1.5 to 2 million units of eGames PC titles in fiscal 2005, which would generate between $15,000 and $20,000 in contributions to the fund. eGames employees will participate in athletic events that support charitable causes that benefit children and families, and the Pennies Count Too! Fund will then contribute to those charities supported by the athletic event," stated Rich Siporin, vice president of sales and marketing for eGames.
"We've been very fortunate to establish a recognizable brand in a very competitive category of consumer products in a marketplace dominated by much larger and financially stronger competitors. We decided to establish Pennies Count Too! as a means for doing good while creating publicity and awareness for the causes and charities we plan to support, and for eGames as well," explained Siporin.
Jerry Klein, president and CEO of eGames, explained that, "We believe small things can make a big difference, and although we are a small company, we think we can make a difference. Contributing a penny for each unit sold is our way of demonstrating this belief. Words are good, but actions are better, and we believe that setting an example in the corporate community just makes sense. For the past several months all eGames employees have been depositing pennies in a Pennies Count Too! gallon container. Today the container holds over $70 in pennies. I consider that a significant amount of money generated from just collecting pennies, which underscores how little things can make a big difference."
Klein added, "Pennies Count Too! will draw attention to the importance of charitable causes which benefit children and families in special need. Those attributes will be the essential criteria for the Company's distributions from the Pennies Count Too! fund. We have decided to associate Pennies Count Too! with athletic events to underscore the importance of leading a balanced life and overcoming personal challenges. Research in recent years has cited numerous benefits resulting from playing PC games that stimulate and develop the brain while enhancing certain key fundamental skills for both children and adults of all ages. Research has also demonstrated the overwhelming benefits of a life-long daily exercise regimen. Pennies Count Too! activities and publicity will strive to draw positive attention to the need to integrate daily physical activity into the lives of children and their families for healthier living."
"eGames will formally kick-off its Pennies Count Too! Program by participating in one of the 'America's Walk for Diabetes' events sponsored by The American Diabetes Association," said Klein. "It is estimated that more than 100,000 people in 245 cities across America will be participating in the America's Walk for Diabetes events. We intend to participate in the four mile walk on October 17, 2004 taking place at Tyler State Park near Newtown, Pennsylvania in Bucks County, near where eGames is headquartered."
For more information about Pennies Count Too!, you may go to www.PenniesCountToo.com.
Forward-Looking Statement Safe Harbor:
This press release contains forward-looking statements regarding the approximate number of units of eGames PC software that the Company will sell during fiscal 2005, as well as the anticipated amount of money that will be contributed to the Pennies Count Too! fund from such unit sales. The actual number of units sold and the amount of money contributed to the Pennies Count Too! fund are subject to factors beyond the Company's control. These factors include, but are not limited to, lack of consumer acceptance of the Company's products, competitive market conditions in the retail PC software market , and other risks and uncertainties included under the heading "Risk Factors" in the Company's Annual Report on Form 10-KSB for the fiscal year ended June 30, 2003 and Quarterly Report on Form 10-QSB for the quarter ended March 31, 2004 filed with the Securities and Exchange Commission.