eMax Holdings Corporation Appoints Ray Peterson to Board of Directors


ORLANDO, Fla., Sept. 16, 2004 (PRIMEZONE) -- EMAX Alive, Inc., a wholly owned subsidiary of eMax Holdings Corporation (Pink Sheets:EMXC), today announced its music division, eMax Music, appointed Ray Peterson as Vice President. Ray Peterson, was born in Denton, Texas and has enjoyed enormous success, including six gold records, sold over 150 million albums, and received eleven gold honors.

Ray has enjoyed friendships with some of the industry's most notable icons such as Bob Hope, Elvis Presley, Dennis Hopper and Jayne Mansfield. Ray's songs are legendary. His single, "Goodnight My Love" went double gold, and "Tell Laura I Love Her," went triple platinum. Ray sold over 70 million copies worldwide and recorded twenty-four additional songs that charted the "Top100."

Ray Peterson's career took a new direction inside the television production field. Ray Peterson created the pilot for "The New Sound" which later became known as "The Midnight Special" (a "Top 40" variety show). He still performs as a headliner at concerts and venues worldwide. Ray's performances include some of the leading recording legends of all time, including: The Everly Brothers, Little Richard, Fats Domino, The Drifters, The Platters, Roy Orbison, The Beach Boys, Jerry Lee Lewis, Brenda Lee, and many more.

About eMax Holdings Corporation

eMax Holdings Corp. is a holding company investing in multimedia and family entertainment content through two subsidiary corporations and three divisions (eMax Realty Group, Inc. and EMAX Alive, Inc. with divisions eMax Music, eMax Studios and eMax TV Group) and a shareholder interest in the company Freedom Entertainment International, Inc. (with subsidiary Freedom Entertainment Canada, Inc.). These seven operating areas offer technology-driven, high-quality products and services focusing in pre-recorded music, outdoor sports and special events, sales of motor sports-related accessories, feature film and TV production and distribution, and the acquisition & development of real estate.

Investors can also find current corporate updates and developments at http://www.emaxcorp.com.

This release may contain forward-looking statements that involve risks and uncertainties, including without limitation, acceptance of the company's products, increased levels of competition, product and technological changes, the company's dependence upon financing and third-party suppliers, and other risks detailed from time to time in the company's federal filings, annual report, offering memorandum, or prospectus. Specifications are subject to change without notice.



            

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