CERRITOS, Calif., Sept. 22, 2004 (PRIMEZONE) -- Mass Connections(r), the nation's industry leader in retail marketing services and consumer related promotions, initiated a successful Back-to-School promotional campaign on behalf of Colgate (NYSE:CL) in Stater Bros. grocery stores throughout the Southern California area. The event coincided with the latter half of August, typically noted as a busy period in the retail industry due to the beginning of the school year.
The campaign promoted the latest Colgate products including a variety of Colgate Toothpastes, Colgate Powered and Manual Toothbrushes, Lady's Speed Stick Deodorant, Fab Cleaner, Soft Soap, and Palmolive Dish Soap.
Mass Connections' Event Personnel that were involved promoted the latest Colgate products in Southern California Stater Bros' stores, talking with shoppers as they visited the event and distributing coupons, as well as assessing inventory of products before and after the event to see the success of the products.
Suzanne Gocke, Sr. Vice-President of Mass Connections, commented on the success of the event, "Mass Connections was proud to assist Colgate in their Back-to-School marketing efforts and Mass Connections continues to recognize the importance of successful product promotion during this busy retail period."
Mass Connections conducts campaigns and distributes the latest consumer products in America's top retailers. The Colgate campaign is one of many successes the company has produced over the last year, including the "Join the Fight" initiative to combat childhood obesity, as well as the "Connecting With Our Soldiers" campaign that allows consumers to write to soldiers in harm's way.
About Mass Connections
Mass Connections, based in Cerritos, California, is the nation's leader in consumer in-store events and promotions. Mass Connections has evolved services in designing, creatives, sourcing components/premiums, and fulfillment/distribution for in-store events. With nearly 30 years of experience in event promotion, the company focuses on programs that deliver memorable, measurable, effective messages to America's consumers. Mass Connections' retail, consumer product, and marketing divisions design and implement events and campaigns for America's largest brands and retailers. For more information on Mass Connections, visit them on the web at www.massconnections.com or call toll free at 1-800-275-6650.