SHREVEPORT, La., Sept. 27, 2004 (PRIMEZONE) -- Stock-Letter-Daily.Com (http://www.stock-letter-daily.com - an affiliate site of StockPickReport, the web's only non-mainstream stock rating service, rates JDS Uniphase, RF Micro Devices Inc, Advanced Micro Devices Inc, ChevronTexaco Corporation
STOCKPICKREPORT RATINGS:
JDS Uniphase (NASDAQ:JDSU) - SELL http://www.stock-letter-daily.com/rating.asp?format=single&ticker=JDSU RF Micro Devices Inc (NASDAQ:RFMD) - BUY http://www.stock-letter-daily.com/rating.asp?format=single&ticker=RFMD Advanced Micro Devices Inc (NYSE:AMD) - BUY http://www.stock-letter-daily.com/rating.asp?format=single&ticker=AMD ChevronTexaco Corporation (NYSE:CVX) - WEAK SELL http://www.stock-letter-daily.com/rating.asp?format=single&ticker=CVX
STOCK COMMENTARY -- Monday, September 27, 2004
StockPickReport Commentary
"Turn Off the TV"
You know, there are just hundreds of hours each week of "stock market" shows you can watch. Each show puts a different spin on the market, and it is tough to figure out what to believe, or not. Well, we hope you'll read our commentary today and see what we've seen for years: The television is a good way to get your blood-pressure up, your heart pumping, and your emotions going, but it ain't a great place for stock ideas.
Recent "news" on everything from Iraq, hurricanes, and the upcoming presidential elections have caused us to re-run this commentary we wrote a couple years ago. And, at the bottom, is a challenge to anyone who dares to step out of the "mainstream"!
First, here is a fact: EVERY SECOND OF THE COMMERICAL TV PROGAMMING DAY IS GEARED TO GET YOUR HEART-PUMPING AND KEEP YOUR EYES GLUED TO THE TV. JUST LIKE A CASINO, THE NETWORKS NEED YOU TO REMAIN ADDICTED TO THE FEELING THAT ANY MINUTE SOMETHING AMAZING WILL HAPPEN THAT YOU JUST CAN'T MISS.
Now, this rule will probably upset a great many people. Sorry. The truth sometimes is hard to swallow!
Here is the truth: Commercial TV channels are profit-driven. They don't make money unless advertisers buy ad space. Advertisers don't buy ad space unless viewers watch the channel. Viewers don't watch boring TV.
So, guess what the commercial "financial" channels do? They use all the tactics of a casino to hold your interest long enough to justify to advertisers their ad rates.
"Hold on," you say. "I get all kinds of great information from (insert commercial financial network)"! Really? Like what? What trade did you make based on information gleaned from the commercial TV channel? How much money did it put in your pocket? More importantly, was that information unavailable to you from a different, less "emotional" source?
With made-up non-events like, "Fed watch", "earnings season", or "warnings season", the networks have found a way to hold viewers glued to the screen each day. Oh, let's not forget the "mid-day call", or "pre-market reports", or the all-important "closing bell".
And, what about the "teaser" questions (Questions geared to keep you glued to that tv set until the earth-shattering answer is revealed in "the next segment") You know, questions like, "What about bonds?", or "Where will the Dow go next year?", or "When will the Nasdaq turn higher?", blah, blah, blah...
Look, it's all hogwash. The market is slow-going. It's not "fast paced." It's not "exciting." It's business. It's not a gameshow or video-poker. Analysts are, by their nature, not exciting folks. They are number-crunchers.
Take out the "from the floor of the New York Stock Exchange" reports, "Nasdaq market site" updates, streaming quotes, emotional music, and "celebrities", and you have a BORING set of numbers. If you must keep the TV on, we suggest you watch it after the close, or before the open. Trades should be made based on logic, not emotion.
TV networks want you to be EMOTIONAL, and we don't think that's good for a trader's portfolio. TV networks profit if you act on emotion and NOT on rational, researched, thought. That makes "TV", basically, a poison that we think you should find an anti-dote for.
Now, see if you can turn if off for one week. If you can't we suggest that the advertisers and networks have done a great job - on your emotions. If you do take this challenge (drop the financial shows for a week), PLEASE drop us a line. We'd love to know how it went for you.
Tomorrow, we will discuss what to replace the TV with! "Stay tuned..."
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If the links to our ratings above do not work, please use these:
JDS Uniphase (NASDAQ:JDSU) - SELL http://www.stockpickreport.com/rating.php?sym=JDSU RF Micro Devices Inc (NASDAQ:RFMD) - BUY http://www.stockpickreport.com/rating.php?sym=RFMD Advanced Micro Devices Inc (NYSE:AMD) - BUY http://www.stockpickreport.com/rating.php?sym=AMD ChevronTexaco Corporation (NYSE:CVX) - WEAK SELL http://www.stockpickreport.com/rating.php?sym=CVX