eMax Holdings Corporation Appoints Gerardo Bernard as VP of Production, & Director of eMax Alive, Inc.


ORLANDO, Fla., Sept. 28, 2004 (PRIMEZONE) -- eMax Holdings Corporation (Pink Sheets: EMXC), today announced it has appointed Gerardo Bernard as Vice President of Production and Director of eMax Alive, Inc. Gerardo Bernard is a seasoned executive with senior management expertise in all facets of the entertainment industry. He has over 25 years of experience in music, recording and international television. Mr. Bernard has managed and been closely involved in the careers of numerous recognized recording artists such as, Donna Summer, Chaka Kahn and MDO.

While working with Casablanca Records, Mr. Bernard actively participated in the brilliant marketing successes of Kiss and the Village People. His most recent production featured Alan Jackson and Leann Womack at the Bristol Motor Speedway in Bristol, Tennessee.

Mr. Bernard became the President of the Home Shopping Network's Latin America and Caribbean division. During this time he developed a new programming format in Spanish for HSN.

Mr. Bernard's experience and contact base provide a unique blend of skills that forge a strong foundation for the successful management of artists, production, and distribution of entertainment products.

Investors can also find current corporate updates and developments at http://www.emaxcorp.com.

About eMax Holdings Corporation

eMax Holdings Corp. is a holding company investing in multimedia and family entertainment content through two subsidiary corporations and three divisions (eMax Realty Group, Inc. and EMAX Alive, Inc. with divisions eMax Music, eMax Studios and eMax TV Group) and a shareholder interest in the company Freedom Entertainment International, Inc. (with subsidiary Freedom Entertainment Canada, Inc.). These seven operating areas offer technology-driven, high-quality products and services focusing in pre-recorded music, outdoor sports and special events, sales of motor sports-related accessories, feature film and TV production and distribution and the acquisition & development of real estate.


 SOURCE: eMax Holdings Corp. 
 EMXC CONTACT: Roxanna Weber of eMax Holdings Corp.
 Web sites: http://www.emaxcorp.com or http://www.emaxnet.net
 IR CONTACT: Kimber Peterson of CPR, Inc., 866-868-3629 or 
 EMXC@BrokerElations.com or Web site: http://www.BrokerElations.com

This release may contain forward-looking statements that involve risks and uncertainties, including without limitation, acceptance of the company's products, increased levels of competition, product and technological changes, the company's dependence upon financing and third-party suppliers, and other risks detailed from time to time in the company's federal filings, annual report, offering memorandum, or prospectus. Specifications are subject to change without notice.



            

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