Vodafone Start means all-time low fixed network calls for all Vodafone's consumers


STOCKHOLM, Sweden, Sept. 28, 2004 (PRIMEZONE) -- A month ago Vodafone launched the cheapest mobile telephony service yet for fixed line calls for customers under 26. It was a resounding success and Vodafone is now following it up with a new subscription form - Vodafone Start -- which offers Vodafone's consumer customers the chance to make fixed line calls for only SEK 0.10/minute evenings and weekends. This is the first mobile telephony subscription with a per-minute price for fixed line calls that is even lower than some fixed network subscriptions.

Vodafone Start is a new subscription form designed for customers who make calls mainly during the evenings and weekends. The monthly fee is low - only SEK 49 - and customers can at these times make calls to the fixed network and to other Vodafone customers for only SEK 0.10 per minute. This can be compared with Telia's fixed network subscription Telia Bas where fixed line calls cost SEK 0.115/minute evenings and weekends.

"There is great demand among our customers to cut their telephone cords and wave goodbye to fixed telephony costs. With Vodafone Start we can meet this demand and offer customers who use their telephones mainly during the evenings and weekends an attractive mobile alternative. Vodafone Start not only means fixed network calls at prices equal to those offered by fixed subscriptions at these times, customers can enjoy all the advantages of mobile telephony in the form of freedom, reachability, efficiency and entertainment value," says Paul Moonga, Director of Consumer Market at Vodafone Sweden.

Pricelist: Vodafone Start - Monthly fee: SEK 49 - Connection fee: SEK 250 - Free call-time, evenings and weekends to the fixed network and Vodafone's network: 30 minutes - Calls to Vodafone's network and fixed network -- Evenings (19.00 -- 07.00) and weekends: SEK 0.10 - Calls to Vodafone's network and fixed network -- weekdays: SEK 3.95 - Calls to other domestic mobile networks -- Evenings and weekends: SEK 2.00 - Calls to other domestic mobile networks -- weekdays: SEK 3.95 - Start-up fee: SEK 0.60 - SMS: SEK 1.10/SMS - SMS sent overseas: SEK 2.50/ SMS - MMS (1-100 KB): SEK 2.80/SMS - Data GPRS/3G: SEK 20/MB - Videocalls: SEK 5.95 to all networks

Vodafone Start replaces the Vodafone Bas subscription.

For more information, please contact:

Paul Moonga, Director of Consumer Market, Vodafone Sweden Tel: +46 734 25 26 28, e-post: paul.moonga@vodafone.com

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