ATLANTA, Sept. 28, 2004 (PRIMEZONE) -- Service Intelligence, one of the leading providers of mystery shopping services in North America, announced today that its president and CEO, Byron McCann, has been elected president of the International Mystery Shopping Alliance (IMSA) at its annual meeting in Paris, France last week. The IMSA is an international one-stop-shop for global clients who want to deploy mystery shoppers in multiple markets to measure their customer service level performance at retail, call center and Web locations with a single global view of the results.
McCann will work with the IMSA over the next year to help it further refine its operating platform that supports and manages global mystery shopping programs. This initiative will include working toward uniform member standards around program design, data integrity and analysis, and customer relationship management. He will also work to expand IMSA's global coverage.
"The combined expertise and coverage of the Alliance is enormous," explained McCann. "This is a business solution specifically designed to support global brands and help them meet their customer experience objectives. The IMSA provides multi-national corporations with the aggregated real-time reporting necessary for effective performance and the support of front-line staff reward and recognition programs. This is something that is difficult to achieve by subcontracting to multiple mystery shopping companies."
McCann is a founding partner of Prism Opportunity Fund, a Chicago-based venture capital firm. He was a founding partner of Ascent Partners, a mergers and acquisition firm, and has initiated and completed many mergers between public and private firms such as Computer Associates, Omnicom, and Microsoft. He has technology company operating experience from co-founding the first Windows database software company. He was also vice president of Corum Group, an M&A firm headquartered in the Pacific Northwest.
Mr. McCann has an undergraduate degree cum laude from Harvard College and an MBA from the Stanford Graduate School of Business.
About IMSA
With offices in 14 countries, IMSA provides its clients with global mystery shopping activities through its hand-picked member companies. Clients receive centralized project coordination and quick implementation, as well as access to the largest network of local shoppers over five continents. IMSA selects only those leaders in their markets with requisite quality control, advanced technology and well-trained shopper networks. More information can be found at www.theimsa.com.
About Service Intelligence
Service Intelligence helps its clients deliver better customer experiences by providing performance assessment information from in-store, call center and web-based interactions. Service Intelligence is the leading provider of Customer Experience Optimization(tm) solutions that include customer satisfaction and mystery shopping in North America, boasting deep market research expertise and one of the most technologically advanced data collection infrastructures available. Service Intelligence's clients, including McDonalds, The Home Depot, Best Buy, Staples, Shell Oil, Walgreens, and Church's Chicken, enjoy one of the largest cadres of shopper networks in North America. More information can be found at www.serviceintelligence.com.