ORLANDO, Fla., Oct. 4, 2004 (PRIMEZONE) -- CPASE.com has introduced a next generation search engine/directory designed to promote advertisers products and services via a network of publisher sites. This new hybrid allows for advertisers to reach consumers without the expense of pay per click advertising. The company's publishers embed a search box into their website and when a end-user performs a keyword search, CPASE displays the advertisers' listing.
What exactly is CPASE? CPASE stands for:
Cost Per Action Search Engine
"We studied the current market trend of pay-per-click search engines and spoke to many websites spending thousands of dollars monthly on pay per click traffic. One common response was that many companies are extremely disappointed with their return. It is our belief that the pay-per-click search engine market has a niche market for advertisers looking to bid on keywords, but only pay for leads or sales received to their website, but not necessarily pay for clicks," says David Kassar, Vice-President of CPASE.com
David Kassar, Vice President of CPASE.com also stated, "The key advantage of using CPASE is you do not pay for the click! Unlike other sites that charge you for visitors, CPASE gives you the ability to pay a commission when a lead, or sale is generated. The click is free!"
About CPASE.com
CPASE.com is a new site launched by Kassar Enterprises, Inc. that also owns the Leadhound Network, a privately held Orlando, FL based company with over 10 years of running operations. Launched in December 1999, Leadhound.com rapidly grew as a popular performance based network. In the first month of operation, we generated 7,500 impressions, while in Jan. 2004, we generated over 30,000,000 impressions of unique banners and text links. Our networks success is a result of the fact that clients (e-merchants) have the option to pay for desired results. This means that the merchants set their own rate of pay for clicks, leads or sales.