Sports Wheels to Roll Out Camouflage Line at SEMA Show in November


LAS VEGAS, Oct. 5, 2004 (PRIMEZONE) -- Sports Wheels Inc. (Pink Sheets:SSWH), a premiere wheel technology company, today announced that the company is going to display the "Camouflage" wheel line at the annual SEMA Show November 2-5 at the Las Vegas Convention Center. The company anticipates that future lines will be released on or after the SEMA show.

"The addition of Camouflage allows our clients, distributors and a number of potential business partners attending the SEMA Show to witness first-hand the depth of our product line. We are pleased with the way things are rolling out, and we believe that the camouflage line is not only well-positioned to achieved significant sales in this market but is also the perfect way for us to show support for our troops," stated Sports Wheels President Paul Stringer.

"The company continues to launch new designs and anticipates sales to reflect the market's desire for custom rims. Our products have shown to have great traction with distributors and clients, and their participation in the launch process will play a vital role in the success of a product line," added Stringer.

About the Company

Sports Wheels Inc. (http://www.esportswheels.com) is a leading provider of decorative wheels, sports memorabilia and other collectable artwork for the automobile industry and car owners.

This release contains 'forward-looking statements' within the meaning of Section 27A of the Securities Act of 1933 and section 21B of the Securities Exchange Act of 1934. Any statements that express or involve discussions with respect to predictions, expectations, beliefs, plans, projections objectives, goals assumptions or future events of performance are not statements of historical fact and may be 'forward-looking statements. 'Forward-looking statements are based on expectations, estimates and projections at the time the statements are made that involve a number of risks and uncertainties which would cause actual results or events to differ materially from those presently anticipated. Forward-looking statements in this action may be identified through the use of words such as expects," will, 'anticipates," estimates, "believes, or statements indicating certain actions "may,' could or 'might" occur.



            

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