Beneficial Health Systems Receives WillpowerRX Purchase Orders From GNC


SALT LAKE CITY, Oct. 7, 2004 (PRIMEZONE) -- Beneficial Holdings (Pink Sheets:BFHJ) is pleased to announce that its wholly owned subsidiary, Beneficial Health Systems, has received purchase orders from General Nutrition Centers, Inc. (GNC) for WillpowerRX, Beneficial's proprietary diet and weight loss formula.

GNC, based in Pittsburgh, Pa., is the largest global specialty retailer of nutritional supplements, including: vitamins, mineral and herbal supplements, sports nutrition products, diet and energy products and specialty supplements. GNC operates approximately 5,000 retail locations throughout the United States, including more than 1,300 domestic franchise locations, and locations in 38 foreign markets, including Canada and Mexico.

WillpowerRX is a proprietary, cutting-edge dietary supplement that can help people lose 4-7 pounds a month naturally. WillpowerRX contains the active ingredients from chocolate and grapefruit along with other select nutrients, in the correct ratios to enhance metabolism while reducing ones appetite and cravings for carbohydrates. For more information about WillpowerRX visit www.WillpowerRX.com.

Beneficial's President Harvey Carmichael said, "We are excited that WillpowerRX will be available at GNC stores. We view GNC as a premier retailer for nutritional supplements and consider it a great opportunity to have GNC carry our product. We also believe that the GNC customer will soon herald WillpowerRX as the best diet and weight loss formula available in the market place, as well as a great aide in the pursuit of health and wellness."

Beneficial Holdings, Inc. is an innovative nutraceutical company based in Salt Lake City, Utah. The Company has developed several unique lines of dietary supplements marketed under the name of Beneficial Health Systems. Beneficial's current product lines can be viewed at www.WillpowerRX.com, www.EnjoyRX.com, www.EnduranceRX.com and www.HerbalMuscle.com. Beneficial is committed to being a market leader and innovator within the nutraceutical field.

This press release contains forward-looking statements, which are made pursuant to the Safe Harbor provisions of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These forward-looking statements involve risks and uncertainties that could cause actual results to be materially different. Factors include, but are not limited to, available funding, market acceptance, competition, recruitment and retention of personnel, dependence on key personnel and certain risks associated with the projects in which the Company is engaged to complete and others. The forward-looking statements should be considered in light of these risks and uncertainties. The Company disavows any obligation to update or correct any of its forward-looking statements.



            

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