CERRITOS, Calif., Oct. 7, 2004 (PRIMEZONE) -- Mass Connections(r), the nation's industry leader in retail marketing services and consumer-related promotions, has been selected as the exclusive management agency for Cub Foods East Region including 36 stores in Illinois and Wisconsin, a division of SUPERVALU (NYSE: SVU), a Fortune 100 company that is the country's leading food distributor to U.S. supermarkets.
Mass Connections will conduct all in-store marketing events for Cub Foods East Region beginning in early 2005, utilizing Mass Connections' proven promotional methodology that has effectively served America's top retail chains and Consumer Product Groups. Bill Gillispie Jr., Vice President, Marketing & Merchandising for Cub Foods East Region, feels quite positive about the partnership:
"We want to meet our customers' needs and in-store sampling has become a very important part of the shopping experience. Mass Connections is the company that can provide the type of accountability and creativity we are looking for."
Mass Connections' Senior Vice President, Suzanne Gocke, is also excited about the possibilities the alliance provides. "Our goal is to provide a turnkey program and build awareness that the supermarket is a community resource for healthier living; in-store events are a great way to get this message across to the consumer."
Mass Connections conducts campaigns and distributes the latest consumer products in America's top retailers. The partnership with Cub Foods East Region is one of many successes the company has produced over the last year, including the "Join the Fight" initiative to combat childhood obesity, as well as the "Connecting With Our Soldiers" campaign that allows consumers to write to soldiers in harm's way.
About Mass Connections
Mass Connections, based in Cerritos, California, is the nation's leader in consumer in-store events and promotions. Mass Connections has evolved services in designing, creatives, sourcing components/premiums, and fulfillment/distribution for in-store events. With nearly 30 years of experience in event promotion, the company focuses on programs that deliver memorable, measurable, effective messages to America's consumers. Mass Connections' retail, consumer product, and marketing divisions design and implement events and campaigns for America's largest brands and retailers. For more information on Mass Connections, visit them on the web at www.massconnections.com or call toll free at 1-800-275-6650.
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