PonyExpress(r) Refocuses Its Business on 'Destination Driven Sales'


BOCA RATON, Fla., Oct. 14, 2004 (PRIMEZONE) -- Pony Express U.S.A., Inc. (OTCBB:PYXP), an emerging business delivery solutions provider, announced today it has refocused its business strategy by streamlining its customer base and internal operations making it a more viable operation according to Peter Ticktin, President and CEO.

"After conducting an intensive review of our business, we believe we can create better shareholder value for the long term by targeting businesses who are seeking our kind of distribution and fulfillment services such as the distribution of plants in major garden centers as opposed to the narrow options currently presented by DHL, FedEx, UPS and others," said Ticktin. "Although we have chosen to eliminate a number of our customers from our roster due to lack of logistical profitability, we have retained our best customers giving us a strong foundation on which to grow our company."

Ticktin said the company's formula for providing delivery solutions does not solely revolve around price but also factors in how many packages a customer is shipping, the weight of each package and other factors as well. This is the reason why the company is targeting "Destination Driven Sales," a term coined by Ticktin, which reflects the company's desire to provide distribution and fulfillment of multiple packages from a customer to one location.

About PonyExpress

We are the original PonyExpress dating back to 1860. Few other commercial organizations can claim a history that glows with as many stories of genuine heroism and legendary service. It is the continuation and revitalization of the "can do" attitude and determination that make PonyExpress different. We are dedicated to providing businesses with the very best delivery solutions. Today, headquartered in Boca Raton, Florida, PonyExpress offers a variety of cost-effective delivery solutions that include express next day a.m. or standard delivery of documents, letters, small packages, LTL freight, temperature-sensitive and PonyFulfillment(TM) services which provide businesses with a number of additional unique and customized services to meet their specific needs. For more information on PonyExpress, visit our web site at www.usepony.com or call 1-800-USE-PONY (873-7669).

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995: The statements which are not historical facts contained in this press release are forward-looking statements that involve certain risks and uncertainties, including, but not limited to, risks associated with the uncertainties of future financial results, additional financing requirements, developments of new products or services, government approval processes, the impact of competitive products or pricing, technological changes, the effect of economic conditions and other uncertainties detailed in the company's filings with the Securities and Exchange Commission. All other trademarks are the property of their owners.


            

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