PointRoll Named Philly's Fifth Fastest-Growing Company at Philadelphia 100 Awards

Rich Media Marketing Services Provider Helps Drive Growth of Online Advertising


FORT WASHINGTON, Pa., Oct. 25, 2004 (PRIMEZONE) -- PointRoll, Inc. (www.pointroll.com), a leading provider of rich media advertising, was named yesterday as the fifth fastest-growing company in the greater Philadelphia tri-state area by The Philadelphia 100(r). The survey was conducted jointly by the Philadelphia Business Journal and the Wharton Small Business Development Center.

Fast-growing, privately held companies, such as PointRoll, help to solidify the area's role in the business sector, while their success creates new jobs. The Philadelphia 100 companies boast an average growth rate of 332% and have created close to 2,000 new jobs over the last three fiscal years, with aggregate sales of nearly $1 billion in fiscal 2002. PointRoll grew 600% between 2001 and 2003, with its number of employees growing from 15 to 45.

"The entire team at PointRoll has been essential to our achieving this honor," said PointRoll founder and CEO Jules Gardner. "Each employee shares a common passion: to deliver better, more effective online advertising, while exceeding our customers' expectations. We fully intend to continue--and surpass--our current level of success, for an even more stellar 2005."

The online advertising industry has increased 43% from the second quarter 2003. To prolong and continue its current success, PointRoll will maintain its pursuit of making online advertising work better for advertisers, publishers and agencies by providing innovative products and concierge-level service. In the past three months alone, PointRoll has launched several groundbreaking features for the industry.

According to Karen Warth, President and CEO of Insight Interactive, a Philadelphia-based online agency, "PointRoll has been a leader in the Rich Media advertising community. Its commitment to delivering top-quality tools and customer service has enabled us to create high-impact advertisements for our clients. We hope for PointRoll's continued success in the years to come."

About PointRoll, Inc.

PointRoll, Inc. is a leading provider of rich media marketing services. Founded in 2000, the Company enables advertisers, agencies and online publishers to measurably increase conversion opportunity, brand awareness, creative expression, and message content -- without disrupting the user's online experience. PointRoll's proprietary technology platform delivers a suite of rich media products including: Tomboy(tm) Universal 100K+, FatBoy(tm) expanding ads, TowelBoy(tm) snap-back units, and BadBoy(tm) floating ads, dramatically enhancing the impact of any Internet ad campaign. PointRoll's rich media experts support every campaign with full service including creative consultation and development, Q/A testing, and trafficking. PointRoll works with more than 400 advertisers and many leading online publishers including Yahoo!, MSN and AOL. For more information, please visit http://www.pointroll.com.



            

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