ATLANTA, Oct. 25, 2004 (PRIMEZONE) -- Silverpop: Email veteran Bill Nussey today launched THE QUIET REVOLUTION IN EMAIL MARKETING, the first resource of its kind to address the question, "Are some of today's top marketers risking their brands with Email?" by offering tested and proven strategies for leveraging email to maximize customer relationships.
THE QUIET REVOLUTION includes case studies from leading brands such as CNN, Staples, and The Bombay Company. Through these examples, the book illustrates how companies can avoid brand damage by adopting long-term, strategic views of their email programs. This notion of establishing clear enterprise-wide email policies and strategies, a process he calls Customer Communication Management (CCM), is the heart of Nussey's book. "When used correctly, CCM maximizes the speed, reach and affordability of email, offers recipients control over the communications they receive and becomes a powerful brand-building tool," says Nussey.
The book further explains how the traditional marketing philosophy of using multiple brand impressions to create an impact does not ring true in the emerging email marketplace. "Email is transforming from a simple mass media tactic into a savvy customer-driven communications channel," says Nussey. "Businesses can no longer find success in blasting messages to a large audience. Today's successful, brand-sensitive marketers are realizing the need to view each outgoing message as unique and each recipient as an individual. Those companies who fail to recognize this key paradigm shift risk irritating established customers, compromising loyalty and diminishing brand value."
With over a dozen case studies and actionable answers, THE QUIET REVOLUTION IN EMAIL MARKETING presents a lexicon for understanding and navigating the next-generation email channel, from strategic methodology to technical nuances.
Additionally, THE QUIET REVOLUTION IN EMAIL MARKETING comes with its own set of resources that can be accessed from the book's website, www.quietrevolutioninemail.com. These tools include Nussey's interactive blog, a free electronic companion workbook and an email-assessment quiz.
About the Author
A veteran of the industry for more than 20 years, Bill Nussey has a deep understanding and high level of experience, especially when it comes to email. In fact, as CEO of Da Vinci Systems in 1989, he helped create one of the first widely used email programs in the country.
Since then, Nussey has seen email evolve from a simple desktop application into an engine for a multibillion-dollar marketing industry. He has consulted with numerous marketing executives on the use of email as a strategic communications channel and, over the years, uncovered solutions to many of the challenges marketers are facing. Nussey decided to share these insights in his book, The Quiet Revolution in Email Marketing.
Today, Nussey is CEO of Silverpop, a leading email marketing solutions provider ranked as "the highest overall business value" by JupiterResearch in 2004. Over the years and under Nussey's guidance, Silverpop has been the originator of many industry best practices and innovations.
Nussey regularly guest lectures at Harvard Business School, his Alma Mater, and at Emory University's Gouizetta Business School on the topics of marketing and business strategy. He has served on the Boards of numerous marketing technology start-ups and has lent his expertise to guide them into developing successful business models.
Nussey's experience also includes several years in venture capital with Greylock Management where he was involved with the funding of DoubleClick, MediaMetrix and several other early leaders in online marketing. Nussey left Greylock to become President and, later, CEO of iXL, where he was named "The Most Influential Consultant" in the world by Consulting Magazine.