AUBURN HILLS, Mich., Oct. 26, 2004 (PRIMEZONE) -- Technology Investment Partners, LLC, an Oakland County technology finance firm, is pleased to announce its new corporate brand, TIP Capital. The new name was selected to better reflect the broad scope of products and services offered by the company.
"Management made the decision to broaden the scope of our name to reflect the expanding nature of our business," said Pat Callahan, president of TIP Capital. "When we started the business in 1998, we were 100% focused on the IT leasing market. Although IT leasing is still the primary focus of our business, we have added a small ticket business, an electronics business, and a capital equipment division. The name TIP Capital more accurately reflects the diverse nature of our business today."
TIP Capital is an independent financing company specializing in the sale, lease financing, and remarketing of technology equipment and provides business solutions to its end-user customers and vendor business partners. Regardless of market or industry, TIP Capital originates new lease transactions, performs remarketing services, buys and sells equipment in both the retail and wholesale markets, and acquires portfolios of existing equipment lease transactions for investment.
As part of TIP Capital's new branding campaign, the company is also rolling out a new, technology-refreshed web site (www.tipcapital.com) to support all aspects of its leasing business and provide customers and partners with enhanced products and services over the web.
"It is critical for us to continue to offer our business partners and customers the access to leading-edge leasing products and services through our web site," said TIP Capital CIO Jeff Emrich. "With our new web site, the company sets itself apart from the competition and will be able to provide additional value-add to our customers and business partners, primarily due to its flexibility and ease of use."
TIP Capital has made significant investments in the latest technology platforms and software systems to provide state-of-the-art products and services delivered over the web, allowing customers to access information and transact business quickly. TIP Capital's on-line credit applications, credit scoring, lease quote generators, and TIP AssetConnect(tm) asset management software provide customers and business partners access to the information they need to effectively run their businesses.
About TIP Capital
TIP Capital is a leading independent equipment financing company specializing in providing customers with fast, customized, flexible solutions that lower the total cost of ownership. For more information, please contact us at 888-800-3705 or visit our web site at www.tipcapital.com.