Sports Wheels Opens Exhibit at SEMA Show


LAS VEGAS, Nov. 2, 2004 (PRIMEZONE) -- Sports Wheels Inc. (Pink Sheets:SSWH), a leading provider of decorative car wheels, announced that it has opened its exhibit in booth number 12482 at the SEMA Show, the premier automotive specialty products trade event in the world, underway today through Friday, November 5 at the Las Vegas Convention Center.

Included in the Company's plans for this show is the display of its "Camouflage" wheel line and other products as Sports Wheels moves to increase visibility and eventually market share for its product lines. Sports Wheels has outlined its strategy to launch, publicize and market new designs and anticipates growing sales to reflect the market's desire for custom automotive products.

"We expect to dramatically increase the profile of our product lines through our participation at the SEMA Show and are extremely pleased that the event is now beginning. This show gives us the ability to display our products at an event where all the major buyers and other players in the automotive industry come together, and the SEMA Show is clearly the most ideal environment to effectively impact the automotive specially market," commented Sports Wheels President Paul Stringer.

About the Company

Sports Wheels Inc. (http://www.esportswheels.com) is a leading provider of decorative wheels, sports memorabilia and other collectable artwork for the automobile industry and car owners.

This release contains 'forward-looking statements' within the meaning of Section 27A of the Securities Act of 1933 and section 21B of the Securities Exchange Act of 1934. Any statements that express or involve discussions with respect to predictions, expectations, beliefs, plans, projections, objectives, goals, assumptions or future events of performance are not statements of historical fact and may be 'forward-looking statements.' Forward-looking statements are based on expectations, estimates and projections at the time the statements are made that involve a number of risks and uncertainties which would cause actual results or events to differ materially from those presently anticipated. Forward-looking statements in this action may be identified through the use of words such as "expects," "will," "anticipates," "estimates," "believes," or statements indicating certain actions "may," "could" or "might" occur.



            

Contact Data