FORT LAUDERDALE, Fla., Nov. 4, 2004 (PRIMEZONE) -- China Direct Trading Corporation's (OTCBB:CHDT) subsidiary Souvenir Direct Inc. gets placement of its new Christmas item, Hand Bells, in the world's largest retailer (Retailer). The company has received an order from its Utah distributor for the entire state of Utah. The product will be shipped by air and placed on end caps of every store in Utah by November 15th. The product has also been chosen as the VPI product of the month for the Utah stores of the Retailer which means it was chosen as the top volume producing item from local management and competes against all other VPI items nationwide in an internal contest amongst managers. The Utah distributor will also be meeting with the Retailer's corporate buyers at the end of November 2004 to discuss placement of the Hand Bells in the entire chain for next Christmas.
"We are please to get placement of our product in the world's largest retailer and we are honored it was selected as the VPI item of the month," said Howard Ullman, Chairman and CEO of Souvenir Direct and CHDT. "We started selling this item late in the Christmas season and look forward to a full year of marketing with this unique Christmas Ornament. This year we have added an additional item called the Door Greeter, which is a door unit activated by a motion sensor. Both items wholesale for over $10.00 a unit and we anticipate much greater sales of both items in the 2005 season," Ullman said.
The Hand Bells can be seen on CHDT's corporate website at www.chinadirecttradingco.com
Business: CHDT is a global trading company engaged in product development, manufacturing, distribution, logistics, and product placement into mass retail. The company holds patents and sells products to importers, theme parks and directs to retail worldwide. By establishing relationships with various governmental agencies, public and private institutions, and private industries in China the Company aims to play a key role in assisting US companies that desire to move production or investments into China as well as helping Chinese firms grow through US distribution and financial support. In addition, the company acquires and invests in innovative products, services, or technology companies.
Forward-Looking Statements
This press release includes "forward-looking statements" within the meaning of the federal securities laws. Although the Company believes that the assumptions upon which its forward-looking statements are based are reasonable, it can give no assurance that these assumptions will prove to be correct. Many factors are beyond The Company's and its subsidiaries' control. Important factors that could cause actual results to differ materially from the Company's projections and expectations are disclosed in the Company's existing and future filings with the Securities and Exchange Commission. All forward-looking statements in this press release are expressly qualified by such cautionary statements and by reference to the underlying assumptions as set forth above and as set forth in the Company's current and future filings with the U.S. Securities and Exchange Commission.