Pure Capital Announces the Engagement of Business Consulting Group Unlimited, Inc. as Merger and Acquisition Advisors


NANAIMO, British Columbia, Nov. 5, 2004 (PRIMEZONE) -- Pure Capital Incorporated (OTCBB:PUCIF) announced today that it has engaged Southern California based Business Consulting Group Unlimited, Inc. ("BCGU") to act as merger and acquisition advisors to the company.

Pure Capital CEO Alan Brown stated, "BCGU was instrumental in completing the reorganization and restructuring of the company and positioning Pure Capital so that it can successfully integrate a potential merger candidate. Currently, BCGU, along with our team, is in the final stages of evaluating several acquisition candidates. We hope to be able to make a decision regarding the same in the near term."

About BCGU

Business Consulting Group Unlimited, Inc. is a boutique merchant banking firm servicing select Small and Micro Cap publicly traded companies. BCGU's mission is to provide professional solutions that create shareholder value. BCGU accomplishes this by providing solutions to emerging growth businesses in the areas of: (1) merger and acquisition advisory; (2) management consulting; (3) SEC and transactional legal services; and (4) shareholder management and development. BCGU also often acts as a principal investor working with over USD $10,000,000 in committed capital. BCGU's commitment to the Small and Micro Cap market is unsurpassed and BCGU's success is founded on delivering meaningful solutions while providing the highest quality service. As a firm, BCGU believes in the highest standard of ethics, and takes pride in the firm's commitment to hard work, fairness and equity. More information on Business Consulting Group Unlimited is available at http://www.BCGU.com.

This press release and company review and assumptions made regarding the financial figures and other information, referenced and presented, state and reflect assumptions, expectations, projections, intentions, and/or beliefs about past and future events that are intended as "forward-looking statements" under the Private Securities Litigation Reform Act of 1995. You can identify these statements by the fact that they do not relate to historical or current facts. They use words such as "anticipate," "estimate," "project," "forecast," "may," "will," "should," "expect," "assume," and other derivations thereof and other words of similar meaning. In particular these include, but are not limited to, statements reflecting the projected revenues, earnings, profit and loss of the company and associated costs. Any or all of the company's forward-looking statements may turn out to be wrong. They can be affected by inaccurate assumptions or by known and unknown risks and uncertainties. For a description of many of these risks and uncertainties please refer to the company's filings with the U.S. Securities & Exchange Commission (www.sec.gov) including form 20-F. Moreover, this release is contingent upon the completion of the transaction listed above and is subject to the execution of a definitive acquisition agreement. Pure Capital and BCGU give no assurance that a definitive agreement will be executed between Pure Capital and any of the candidates they are currently in discussions with. BCGU and Pure Capital caution investors that this announcement is made pursuant to full disclosure requirements. Pure Capital intends to keep investors apprised of the status of any transaction as it unfolds.



            

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