Peter Johnson Leaves Eyeblaster to Join PointRoll

PointRoll Triples Its Sales and Client Services Team


FORT WASHINGTON, Penn., Nov. 9, 2004 (PRIMEZONE) -- PointRoll, Inc., continuing its rapid growth and expansion in the rich media marketing services sector, announces a valuable addition to its Sales and Client Services team, naming Peter Johnson as Director of Account Management. In his new role, Johnson will be responsible for leading PointRoll's Account Management group, a team dedicated to providing 100% customer satisfaction to PointRoll's diverse client base.

Prior to joining PointRoll, Johnson was Manager of Eyeblaster's Agency Services Team. While at Eyeblaster, he was responsible for strategic and daily management of all creative and media agency accounts that work with the Eyeblaster rich media tool. Johnson brings more than five years of strategic account management experience including positions as a TV Producer and Project Manager.

Since the beginning of the year, PointRoll has tripled its sales force and client services team and has established sales offices in New York, Los Angeles, San Francisco, Philadelphia, Washington D.C., Chicago and Boston. Johnson is an important part of driving accelerated growth in the market and ensuring flawless service.

"PointRoll is committed to delivering the industry's best service to our clients. The addition of Peter will serve to further strengthen our ability to consistently deliver the high level of service our customers have come to expect," stated Andy Ellenthal, Senior Vice President, Global Sales.

About PointRoll, Inc.

PointRoll, Inc. is a leading provider of rich media marketing services. Founded in 2000, the Company enables advertisers, agencies and online publishers to measurably increase conversion opportunity, brand awareness, creative expression, and message content -- without disrupting the user's online experience.

PointRoll's proprietary technology platform delivers a suite of rich media products including: Tomboy(TM) 100K+, FatBoy(TM) expanding ads, TowelBoy(TM) snap-back units, and BadBoy(TM) floating ads, dramatically enhancing the impact of any Internet ad campaign. PointRoll's rich media experts support every campaign with full service including creative consultation and development, Q/A testing, and trafficking.

PointRoll works with more than 400 advertisers and many leading online publishers including Yahoo!, MSN and AOL.

For more information about PointRoll, please visit http://www.pointroll.com.



            

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