FORT WASHINGTON, Pa., Nov. 15, 2004 (PRIMEZONE) -- PointRoll, Inc. (www.pointroll.com), a leading Rich Media technology company, was a finalist in the Applied Technology Excellence category at the 2004 Enterprise Awards. The Enterprise Awards recognize the achievements of the Philadelphia region's most outstanding technology and life sciences companies and their CEOs. The annual award is granted to companies with demonstrated success in achieving their business goals through the application of their technology.
PointRoll's proprietary technology allows advertisers and online publishers to deliver an effective ad without disrupting the user's experience. When a web user views a PointRoll ad unit they roll their mouse over to expand the banner and view more content. Advertisers can use the expanded space for video delivery, promotions, data collection, dynamic content and more.
PointRoll has achieved significant recognition in the past few months. Its technology was behind both the winning Consumer and B2B campaigns in the 2004 ClickZ Marketing Excellence Awards. PointRoll was also named the fifth fastest-growing company in the greater Philadelphia tri-state area by The Philadelphia 100, based on a survey conducted by the Wharton Small Business Development Center.
"PointRoll has one simple vision -- make online ads better for the web user, advertiser and the publisher. We are honored to be recognized for the application of our proprietary technology to achieve our business success," said PointRoll founder and CEO Jules Gardner.
According to Forrester Research, nearly 90 percent of Internet users in North America find that pop-ups interfere with their web surfing experience. PointRoll believes that the key to the success of Online Advertising is putting out products that work for all of the key constituents: the Internet User, Advertiser, and Publisher. As a result of this philosophy, PointRoll has been a leader in the rich media technology space -- not only for its technology but also for exceptional client service.
About PointRoll, Inc.
PointRoll, Inc. is a leading provider of rich media marketing services. Founded in 2000, the Company enables advertisers, agencies and online publishers to measurably increase conversion opportunity, brand awareness, creative expression, and message content -- without disrupting the user's online experience.
PointRoll's proprietary technology platform delivers a suite of rich media products including: Tomboy(tm) 100K+, FatBoy(tm) expanding ads, TowelBoy(tm) snap-back units and BadBoy(tm) floating ads, dramatically enhancing the impact of any Internet ad campaign. PointRoll's rich media experts support every campaign with full service including creative consultation and development, Q/A testing and trafficking.
PointRoll works with more than 400 advertisers and many leading online publishers including Yahoo!, MSN and AOL.
For more information about PointRoll, please visit http://www.pointroll.com.