SCOTTSDALE, Ariz., Nov. 15, 2004 (PRIMEZONE) -- Iacon, Inc., a wholly owned subsidiary of Oakley, Inc., today announced the acquisition of sunglass specialty retailer Shades of California, Inc.
Located in the Ala Moana Shopping Center in Honolulu, Hawaii, Shades of California occupies a 544 square foot inline store offering a wide range of top-name sunglass brands.
"Hawaii is an important market for the sale of sunglasses and this acquisition provides Iacon with its first store in the Hawaiian market. We intend to re-brand this location at the Ala Moana Shopping Center under our Sunglass Designs concept," commented Iacon President Jeff Obstfeld.
Terms of the agreement were not disclosed.
About Iacon, Inc.
Iacon's growing chain of mall-based sunglass specialty stores currently operate under six separate retail concepts known as Sunglass Designs, Sporting Eyes, Occhiali da Sole, Oakley Icon, Sunglass Club and Sunglass Icon at Walt Disney World. As of September 30, 2004, the Company had 80 stores, located throughout the United States, primarily in the sunbelt regions. In addition to its mall-based retail locations, Iacon has entered into a master licensing agreement with HMSHost, the world's leading concessions operator, headquartered in Bethesda, Maryland, under which HMSHost has licensed Iacon's sunglass retailing branded concepts in nine airport locations operated by HMSHost.