FORT WASHINGTON, Pa., Nov. 17, 2004 (PRIMEZONE) -- PointRoll, Inc. (www.pointroll.com), a leading provider of rich media advertising, announced today that it has entered into a Preferred Rich Media Partnership agreement with GSD&M Advertising, one of the top interactive ad agencies in the U.S. whose roster of blue-chip clients include SBC, MasterCard and the United States Air Force. GSD&M will be able to deliver incremental value to its clients via increased efficiency with the use of PointRoll rich media, a key benefit of this agreement.
GSD&M Advertising is a full-service advertising agency. PointRoll offers a wide range of ad formats and interactive features for the benefit of advertisers and agencies. The agreement allows the two companies to join together for the benefit of the advertiser, with the ultimate goal being the delivery of an effective, high impact online ad unit.
JupiterResearch forecasts rich media ad spending will grow from $0.5 billion in 2003 to $3.2 billion in 2009. Its share of total online advertising spending during that period will increase from eight percent to 20 percent.
Jerry Courtney, Media Director at GSD&M-Interactive Media, said, "In addition to PointRoll's widely accepted ad formats, their high level of service, leadership and energy was very important to us and, ultimately, to our clients in delivering increased ad performance. Couple these benefits with PointRoll's Included Network-which makes our rich media buys easy and affordable -- and you have a partnership that's good for everyone involved."
"We are thrilled that GSD&M, like many other leading agencies, has chosen PointRoll as one of their key partners for Rich Media," said Andy Ellenthal, Senior VP of Sales at PointRoll. "Our goal is to support GSD&M in the delivery of cutting-edge, high impact creative in support of their clients. PointRoll will be announcing similar partnerships over the coming months with other top tier interactive agencies."
About GSD&M
Since its founding by six college students in 1971, Austin-based GSD&M has grown to more than 600 people and 2003 billings of more than $1.3 billion. GSD&M has become widely known for discovering and bringing to life brands with a purpose. Some of those clients include Chili's Grill & Bar, Wal-Mart, Southwest Airlines, the U.S. Olympic Committee, DreamWorks, Dial and Krispy Kreme. GSD&M is part of the Omnicom Group, Inc. (NYSE:OMC).
About PointRoll, Inc.
PointRoll, Inc. is a leading provider of rich media marketing services. Founded in 2000, the Company enables advertisers, agencies and online publishers to measurably increase conversion opportunity, brand awareness, creative expression, and message content -- without disrupting the user's online experience. PointRoll's proprietary technology platform delivers a suite of rich media products including: Tomboy Universal 100K+, FatBoy expanding ads, TowelBoy snap-back units, and BadBoy floating ads, dramatically enhancing the impact of any Internet ad campaign. PointRoll's rich media experts support every campaign with full service including creative consultation and development, Q/A testing, and trafficking. PointRoll works with more than 400 advertisers and many leading online publishers including Yahoo!, MSN and AOL. For more information, please visit http://www.pointroll.com.